General Manager, NY Delivery

Vireo Health • New York, NY

1d • $180,000 - $225,000 • Onsite

About The Position

We're hiring a founding General Manager for our New York adult-use cannabis delivery and retail business. This is a 0-to-1 job. We're launching with one licensed dispensary and an e-bike courier model, then expanding across the city. You'll be the first operating leader on the ground and you'll own the market outcome: launch, facility readiness, hiring, delivery operations, compliance, customer experience, product mix, marketing, P&L, and growth. You won't run this from a spreadsheet. The right person can set strategy on Monday and walk a construction punch list on Tuesday. They check inventory variance, troubleshoot routes, help pack orders when it matters, and run the P&L. You are the single point of accountability for making New York work.

Requirements

• 8+ years in operations, general management, retail, logistics, delivery, marketplaces, restaurants, or fulfillment
• 3+ years managing teams that include hourly employees. Experience managing managers strongly preferred
• Real ownership of a business line, market, site, region, or P&L
• Experience owning growth, launch, GTM, merchandising, category performance, or local-market strategy
• Strong commercial judgment, with real practice making tradeoffs across growth, margin, COGS, inventory depth, pricing, and customer experience
• Proven ability to launch or scale an operation with limited structure
• Strong analytical skills. Comfortable using data, spreadsheets, and operating metrics to decide things
• Fluency with modern AI tools and a practical sense of how to use them
• Strong people leadership: hiring, coaching, performance management, culture
• Comfortable operating at both strategic and tactical levels
• Willing to work on-site, including nights, weekends, holidays, and launch-critical periods
• At least 21 years old
• Able to pass background checks and regulatory requirements

Nice To Haves

• Experience in cannabis, regulated retail, alcohol, pharmacy, food delivery, grocery delivery, convenience, quick commerce, or last-mile logistics
• Experience launching a new market, store, warehouse, dark store, micro-fulfillment site, or delivery hub
• Experience with e-bike, bike courier, or dense urban delivery
• Experience managing assortment, vendor relationships, purchasing, merchandising, or category economics in regulated retail
• Experience running local marketing, performance marketing, field marketing, CRM, partnerships, or promotional calendars
• Familiarity with cannabis category dynamics: brand mix, potency tiers, form factors, margin structure, inventory aging, customer behavior
• Familiarity with inventory controls, seed-to-sale systems, POS, dispatch, route optimization, and shrink prevention
• Experience working with regulators, inspectors, landlords, local officials, security vendors, and construction or facility vendors
• SQL, BI, or advanced Excel/Sheets
• Experience using AI tools for operations, reporting, process design, customer support, marketing, automation, or knowledge management
• Startup or high-growth experience

Responsibilities

• Own the full New York market P&L, including revenue growth, gross margin, labor, delivery costs, inventory shrink, operating expenses, and profitability
• Lead the launch of the first dispensary and delivery hub, including facility readiness, vendor coordination, security setup, and opening procedures
• Build and execute the operating roadmap to scale from a single location into a multi-unit market.
• Develop and implement local go-to-market strategies focused on customer acquisition, retention, marketing, and delivery zone expansion
• Build strong vendor relationships and optimize product assortment, pricing, and promotional strategies
• Recruit, hire, train, and develop the founding team while creating a culture of accountability and high performance
• Design labor models, onboarding programs, operating procedures, and leadership development pathways
• Oversee all last-mile delivery operations, including dispatch, routing, courier performance, safety, and cost optimization
• Establish and maintain SOPs for fulfillment, inventory management, age verification, manifests, and compliance requirements
• Ensure audit-ready operations and implement strong inventory controls to minimize shrink and product diversion
• Partner cross-functionally with Compliance, Legal, Finance, Product, Marketing, and Buying teams.
• Own the customer experience by managing service recovery, customer feedback, and continuous operational improvements
• Leverage data, KPIs, and technology to forecast demand, optimize labor, improve profitability, and drive operational efficiency

Benefits

• $180,000-225,000 annual base salary D.O.E and competitive performance-based bonus
• Comprehensive health, dental, and vision insurance
• 401(k) with employer match
• Flexible PTO policy with 18 days accrued in your first year

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed