General Manager, Loyalty & Marketplace
About The Position
Sezzle is seeking a General Manager, Loyalty & Marketplace to build and scale a high-growth business unit at the intersection of consumer engagement, merchant monetization, and fintech innovation. This executive will own the strategy, P&L, product vision, and go-to-market execution for Sezzle’s Loyalty and Marketplace ecosystem — including rewards, offers, merchant-funded incentives, discovery experiences, and retail media opportunities. The ideal candidate is an entrepreneurial operator who has built and scaled loyalty platforms, marketplaces, or two-sided ecosystems. They bring strong commercial instincts, deep product collaboration experience, and a track record of driving measurable consumer engagement and revenue growth.
Requirements
- 10+ years of experience in fintech, marketplaces, retail media, loyalty, or consumer tech.
- Proven experience owning a P&L or leading a GM-style business unit.
- Demonstrated success building or scaling a two-sided marketplace or loyalty platform.
- Strong understanding of consumer lifecycle metrics (LTV, CAC, retention, frequency).
- Experience with merchant-funded promotions, affiliate programs, or retail media networks.
- Strategic thinker with hands-on execution ability.
- Data-driven decision maker with strong financial acumen.
- Exceptional leadership and cross-functional collaboration skills.
Nice To Haves
- Experience with data analysis and/or software engineering.
- Experience in BNPL, payments, or consumer financial services is a strong plus.
Responsibilities
- Define and execute the long-term vision for Sezzle’s Loyalty & Marketplace ecosystem.
- Own full P&L responsibility of loyalty and marketplace products, including revenue growth, margin optimization, and cost discipline.
- Develop multi-year roadmap aligned with Sezzle’s broader consumer and merchant strategy.
- Design compelling loyalty mechanics that drive frequency, retention, and LTV.
- Lead development of merchant-funded offers, rewards, and gamified engagement features.
- Drive personalization and discovery strategies within Sezzle’s app and marketplace.
- Build scalable monetization models, including sponsored placements, merchant-funded promotions, affiliate revenue, and data-driven retail media solutions.
- Partner with Sales and Merchant Success to embed loyalty and marketplace offerings into merchant contracts.
- Identify new revenue streams that increase merchant ROI and Sezzle ARPU.
- Partner closely with Product, Engineering, Data, Marketing, and Sales to execute roadmap.
- Translate business objectives into prioritized product requirements.
- Establish KPIs and performance dashboards across engagement, revenue, and merchant ROI.
- Build and lead a high-performing team across strategy, partnerships, and operations.
- Establish scalable processes for merchant onboarding, campaign management, and performance reporting.
- Drive continuous experimentation and optimization.
Benefits
- Unlimited PTO, volunteer hours and sabbatical
- Life, STD/LTD, medical, dental and vision insurance
- Highly discounted LifeTime gym membership
- 401k with match
- Collaborative fun co-workers
- The opportunity to join the fastest growing FinTech alongside a team of motivated and driven individuals
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
