General Manager, Marketplace

CharterUP•Austin, TX

2h•Remote

About The Position

CharterUP is transforming the $450+ billion group transportation and mobility market with an AI native platform that powers modern charter, shuttle, and emerging autonomous vehicle operations. Trusted by many Fortune 500 companies, CharterUP connects enterprises, institutions, and event organizers to thousands of bus operators nationwide, while increasingly serving as the operating system for large scale shuttle and transit programs across airports, campuses, industrial sites, and major events. Through real time availability, transparent pricing, intelligent routing, and AI driven dispatch and optimization, CharterUP replaces a fragmented and opaque industry with automation, accountability, and scale. CharterUP is hiring a GM, Marketplace to own the Marketplace business end to end and operate hands on across the commercial and product engine. Marketplace was CharterUP’s original growth driver, represents a significant portion of company revenue, and remains essential to long term enterprise value. While the organization has expanded into enterprise, multi year shuttle programs and additional components, Marketplace is still in a growth stage. This role carries full accountability for Marketplace performance, including revenue growth, contribution margin, cost of sales, product integration, and operating leverage. We are hiring a product minded, analytics driven General Manager to run Marketplace as a full business. This role is responsible for translating recurring customer pain points into scalable, repeatable solutions, instrumenting performance with rigorous commercial analytics, and building the operating cadence, automation, and mechanisms required to improve efficiency, predictability, and long term enterprise value. This is a true GM and operator seat. Marketplace Sales will report directly into this role, but the scope extends well beyond sales execution. While sales leadership focuses on frontline execution, coaching, and talent development, the GM owns how the Marketplace business works end to end, including pricing and packaging, funnel design, conversion economics, productization, automation, and operating systems. The role remains deeply embedded in Marketplace workflows and customer feedback loops, with accountability for designing systems that materially improve scale, profitability, and reliability. The GM leads Marketplace Sales while owning the broader Marketplace business architecture across productization, analytics, unit economics, and cross functional execution with Product, Engineering, Data Science, and Operations. This role serves as the single accountable owner for tradeoffs, prioritization, and results, with broad executive partnership as the organization scales. Success is measured by Marketplace growth, margin expansion, operating leverage, and the ability to scale without linear headcount growth.

Requirements

Experience leading growth, strategy, or general management for a marketplace, two sided platform, or high volume SaaS or tech enabled business
Direct exposure to P&L ownership or full business unit economics
Deep partnership experience with Product and Engineering teams
Strong analytical foundation with comfort in data modeling, experimentation, and metrics driven decision making
Experience improving pricing, funnel conversion, sales productivity, or operating leverage
Ability to influence senior stakeholders and drive alignment across functions

Responsibilities

Productize Marketplace Solutions (Core)
Turn recurring customer needs into structured, repeatable Marketplace offerings
Define target segments, value propositions, and clear standards for success per offering
Package solutions for scale, including positioning, enablement, pricing logic, and delivery requirements
Partner with Marketplace Sales leadership to drive adoption and consistency in how solutions are sold and delivered
Marketplace Growth Architecture
Design and own the scalable growth model for Marketplace
Increase revenue throughput through workflow leverage and automation
Improve funnel conversion, cycle time, and customer retention
Identify structural levers to drive sustainable year over year growth
Build an enterprise go to market motion within Marketplace in partnership with Sales leadership
Prioritize high volume segments and create repeatable plays to increase predictability and retention
Sales to Product Integration
Establish disciplined feedback loops between Marketplace Sales and Product
Translate frontline friction and customer signals into clear product priorities
Partner with Product and Engineering to reduce manual quoting, routing, and booking
Drive adoption of new tools and workflows across the Sales organization
Automation and Efficiency
Define which workflows should be automated versus human assisted
Support development of AI enabled booking and conversational workflows
Increase the percentage of bookings processed with minimal human intervention
Improve cost of sales without compromising customer experience
Commercial Analytics and Operating Cadence
Instrument Marketplace performance across funnel metrics, pricing, margin, and productivity
Establish dashboards and a consistent weekly business review cadence
Improve forecasting accuracy and forward visibility
Lead structured experimentation across pricing, packaging, and workflow design
Margin and Economic Discipline
Identify and eliminate sources of margin leakage
Improve pricing discipline and consistency
Support strategic decisions that increase contribution margin
Balance growth with sustainable unit economics

Benefits

Remote-First Flexibility: Work from anywhere we hire, with built-in flexibility. U.S.-based employees may reside in any of our 19 approved states.
Comprehensive Health & Wellness: Medical, dental, and vision insurance, mental health support, virtual care, gym discounts, and family-building benefits. In the U.S., we cover 100% of premiums for employees. International benefits align with local standards.
Time Off to Recharge: Paid time off so you can truly unplug. U.S.: 15 PTO days (increasing to 20 after 2 years) + 8 paid holidays. International policies vary by country.
Financial Peace of Mind: Company-paid life, short-term, and long-term disability insurance where available.
Performance-Driven Culture: Join a fast-moving, ambitious, and collaborative team that wins together.
Referral Rewards: Earn bonuses for bringing top talent to the team.
Planning for the Future: Long-term financial planning support. U.S.: 401(k) plan. International: region-specific savings programs where applicable.
Top-Tier Tech: Choose a Mac or PC, plus monitor, keyboard, and mouse to hit the ground running.

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