General Manager – Fitness Studio (Sales & Operations)
About The Position
We’re hiring a results-driven General Manager to take full ownership of sales, team leadership, and studio performance at our fast-growing StretchLab location in Norfolk, VA. This is a hands-on role responsible for driving revenue, leading staff, and delivering an exceptional client experience. StretchLab is the industry leader in one-on-one assisted stretching, helping clients improve flexibility, mobility, and overall wellness through personalized sessions. This is not a “sit behind a desk” role - this is a hands-on leadership position focused on driving memberships, building community relationships, and leading a high-performing team. If you thrive in sales, love leading people, and want to directly impact revenue and growth, this is a strong opportunity.
Requirements
- Proven success in sales or membership-based business
- Experience leading a team (fitness, retail, or service industry)
- Comfortable being hands-on in sales every day
- Strong leadership, accountability, and communication skills
- Self-starter who can operate independently and drive results
- Interest in fitness or wellness is a plus, but sales and leadership experience are most important
Responsibilities
- Drive membership sales and revenue growth (this is your #1 priority)
- Execute local marketing + community outreach to generate leads
- Build partnerships with nearby businesses and organizations
- Own the sales process from lead → intro → member conversion
- Hire, train, and lead Sales Associates and Flexologists
- Manage day-to-day studio operations and performance metrics
- Track KPIs using ClubReady and make data-driven decisions
Benefits
- 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Employee discounts
- Flexible schedule
- Free uniforms
- Health insurance
- Opportunity for advancement
- Paid time off
- Profit sharing
- Training & development
- Wellness resources
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
