General Manager, Cruise

Fora (Interview Calendar) • New York, NY

5d • Onsite

About The Position

Fora is seeking a seasoned, strategic, and commercially-minded General Manager to lead and scale our rapidly growing Cruise business. Cruise represents one of the most exciting and high-growth verticals at Fora. This leader will own the Cruise P&L, drive advisor success, deepen supplier partnerships, and lead both near-term operations and long-term growth strategy.
Reporting to the CEO and managing a small team, this role combines commercial leadership, operational rigor, and strategic thinking. You'll partner cross-functionally with teams across product, tech, marketing, and advisor experience to elevate Fora as the leading platform for cruise advisors—and ultimately travelers.

Requirements

• 8–12+ years of experience with proven commercial ownership (GM, Category Head, P&L leadership roles)
• Track record of scaling a business or business line, with clear revenue and margin impact
• Deep understanding of the cruise or broader travel industry, including supplier dynamics, commission structures, and advisor ecosystems
• Strong leadership experience; has directly managed teams and built org structures
• Demonstrated ability to lead cross-functional initiatives involving product, operations, marketing, and tech
• Highly data-fluent: comfortable analyzing performance metrics and making insight-driven decisions
• Strong relationship-building skills; able to credibly represent Fora to suppliers and advisors
• Based in or willing to relocate to NYC
• Authorized to work in the U.S.

Nice To Haves

• Experience in startup or high-growth environments
• Exposure to advisor community-building or ambassador programs
• Familiarity with travel tech platforms, CRM tools, or digital booking systems

Responsibilities

• Act as the General Manager of Cruise, owning revenue, margin, and full P&L accountability
• Build and execute the long-term strategy to position Fora as the leading modern cruise platform
• Lead the day-to-day Cruise operation, ensuring systems, support, and processes run smoothly and scale effectively
• Manage and develop a growing Cruise team
• Deepen supplier relationships to unlock strategic benefits: preferred commission tiers, co-op marketing programs, group rates, and exclusive offers
• Drive advisor engagement through high-impact training, support, FAM programs, and performance tracking
• Partner closely with cross-functional teams (Product, Tech, Marketing, Advisor Experience) to launch new programs, tools, and campaigns
• Leverage data to track KPIs, identify opportunities, and optimize business decisions
• Lead seasonal initiatives like Wave Season with clear planning, supplier coordination, and execution

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed