General Manager- Construction Equipment Rental Division

Star Sanitation•Salinas, CA

8d•$150,000 - $180,000•Hybrid

About The Position

Pacific Ag Rentals is seeking an entrepreneurial, results-driven General Manager to build and lead our Construction Equipment Rental Division. This is an opportunity to build a new business from the ground up, with full P&L ownership and the backing of an established, multi-state equipment rental company. The General Manager will define the go-to-market strategy, build the team and fleet, establish the operating model, and expand the business across a growing regional footprint. The ideal candidate is a builder who combines commercial judgment and strategic thinking with hands-on execution, financial discipline, and a strong customer focus.

Requirements

7+ years of experience in equipment rental, construction services, or a closely related industry.
3+ years of direct P&L ownership with responsibility for multi-million-dollar budgets.
A track record of launching, scaling, or materially improving a business unit, service line, branch network, or regional operation.
Strong knowledge of construction equipment applications, specifications, fleet economics, market pricing, and rental operations.
Experience using fleet utilization data, financial models, forecasts, and operating KPIs to make sound business decisions.
Proven ability to recruit, develop, coach, and hold teams accountable.
Strong executive communication, customer relationships, negotiation, and stakeholder-management skills.
Valid driver’s license, satisfactory driving record, and ability to meet company insurability requirements.

Nice To Haves

Bachelor’s degree in business, engineering, supply chain, or related field.
Experience with RentalMan or another rental management platform.
Multi-state operating and regulatory experience.

Responsibilities

Define the go-to-market strategy, including target sectors and customers, service offerings, pricing, branch expansion, and 12- and 24-month revenue plans.
Lead budgeting, forecasting, pricing, capital allocation, and performance management for a multi-million-dollar business.
Build and optimize the construction fleet, including excavators, loaders, lifts, compaction equipment, and related assets. Drive utilization, uptime, maintenance, lifecycle management, and return on invested capital.
Establish disciplined, scalable processes for dispatch, inspections, preventive maintenance, repairs, billing, compliance, and customer support.
Build durable relationships with general contractors, subcontractors, and public-sector agencies. Develop programs that drive customer retention, fleet utilization, and profitable growth.
Recruit, develop, and lead a high-performing team with clear expectations, accountability, and a strong service culture.
Champion a safety-first operating culture and ensure compliance with OSHA, DOT, EPA, emissions, and applicable state and local requirements.