Full-stack Meta Creative Strategist | Paid Trial to Full-time

Whitecollars•Santa Maria, CA

4h•Remote

About The Position

Our client is a US-based performance marketing company that runs affiliate lead generation and e-commerce campaigns on Meta (Facebook and Instagram). They specialize in video campaigns for B2C, pain-driven offers in verticals such as insurance, finance, education, and e-commerce. They are looking for a creative strategist who can write direct-response scripts and ad concepts, analyze their performance, and iterate to improve them. The focus is on creating ads that generate revenue, not just aesthetic appeal.

Requirements

Know Meta ads well, including creative testing and how the algorithm responds to different hooks.
Write short, punchy, conversion-focused scripts.
Think in angles, hooks, and pain points, and enjoy finding new ones.
Are creative and curious, and would rather test ideas than manage spreadsheets.
Can look at a plain-looking ad and explain why it converts.
Strong Meta (Facebook/Instagram) ads experience, or a clearly demonstrated ability to write for Meta.
Fluent spoken and written English, including a short phone check.
Availability for EST-compatible hours [confirm required overlap, e.g. 4+ hours].
Willingness to take part in a paid trial.

Nice To Haves

Uses Tracker (RedTrack, Voluum, Binom), an affiliate network (MaxBounty, Perform), spy tools (AdPlexity, Anstrex), experience with restricted verticals (nutra, dating, finance), or experience managing your own ad spend.
A relevant portfolio of Meta or direct-response ads and scripts (see below).

Responsibilities

Write 30-second video scripts and ad copy with a strong pain-driven hook, built around something the viewer wants to run away from.
Get to the conversion ask quickly instead of telling a slow brand story.
Think in terms of broad targeting, where the message does the audience selection.
Read performance data and decide what to test next.
Study competitor ads, then create something new instead of copying them.