FSI Banking Transformational Advisor

Adobe•San Jose, CA

5d•Hybrid

About The Position

Adobe is at the forefront of digital innovation, raising the bar with powerful solutions for the creative and marketing ecosystem like Creative Cloud, Experience Cloud, Firefly, and Express. The Banking industry is undergoing a major transformation driven by margin pressures, regulatory complexity (e.g. KYC), rising cost to serve and evolving customer expectations across retail, commercial and wealth segments. Banks are striving to deliver hyper-personalized, omnichannel experiences to retain and grow their customer base while modernizing legacy systems. This requires investment in digital enablement across retail, commercial, and wealth segments, as well as empowering marketing, technology, and sales teams to harness data and AI effectively. Adobe plays a critical role in guiding banks toward innovative solutions that accelerate this transformation. We are seeking a Director - FSI Banking Transformational Advisor, as part of our Digital Strategy Group, to advance Adobe's vision and thought leadership in this strategic sub-vertical and evangelize it through customer advisory and marketing channels. This leader will work closely with high-value enterprise Banking customers, Adobe’s Field Organization, and our own Marketing teams to provide expert "how-to" guidance on topics like phasing a marketing-tech modernization strategy for customer, marketer and employee experiences. The role should draw on prior experience with transformation stewardship influencing budgetary allocations towards partnerships and Martech modernization. Success will be measured by revenue growth in the Banking sub-vertical, as well as customer success stories and executive testimonials we can share to the market.

Requirements

10+ years experience in digital marketing roles within Banking (preferable) as an operator and/or strategic advisor using modern technology stacks like Adobe Experience Cloud and/or Salesforce Marketing Cloud and familiarity with core banking platforms (e.g. Technisys)
Track record leading Martech teams that have hands-on experience implementing Adobe Experience Platform Solutions (Real-Time CDP, Adobe Journey Optimizer or Customer Journey Analytics)
Experience leading or advising large-scale content supply chain transformations at major banks shifting from agency-dependent, fragmented content creation to scalable, AI-accelerated content ops model with measurable improvements in velocity, cost efficiency, personalization readiness, and regulatory governance.
Experience advising C-suite leaders & partnering with CFO/COO Office on aligning and reallocating marketing & sales/field budgets towards high impact digital capabilities.
Familiarity with AI-driven trends and use cases in Banking across workflows including digital customer onboarding, digital servicing, performance marketing, and data-driven personalization.
Experience of leading transformations with strong results in areas like customer acquisition & engagement, omni-channel enablement, loan origination, and digital self-servicing
Urgency to “put pen to paper” to define new ideas, validate them in the market, and communicate them through compelling thought leadership, operating models, and case studies.
Extreme passion for solving customer problems at all stages of their lifecycle from pre-sales to adoption and value realization.
Track record of anticipating disruptive market trends and rallying direct reports, cross-functional leaders & collaborators to take bold action.
Established reputation for sharing insights through published content and public speaking.
Flexibility to travel for customers as needed (30% of time).

Responsibilities

Provide expert guidance to clients (from C-level to practitioners) on how to plan and execute end-end digital transformation, with a focus on the Banking sub-vertical.
Develop original thought leadership content on how banks should transform customer banking journeys digitally or modernize legacy systems, drawing from experience, research, and client engagement.
Represent Adobe as an inspiring Banking thought leader and speaker at conferences (e.g., Money20/20, ABA ) and contribute to publications like American Banker.
Refine Adobe’s internal banking playbooks using hands-on operator experience, ensuring solutions address critical pain points (e.g., branch experience modernization, digital onboarding, cross-sell optimization).
Guide clients through a phased digital transformation roadmap, prioritizing foundational enablement and quick wins before advancing complex transformations.
Translate key product features and functionality of Adobe Experience Cloud and Content Supply Chain into actionable solutions that address banking pain points across customer journeys and operations.
Assess and enhance client organizational readiness through best practices and operating model playbooks for cross-functional teams, upskilling staff, and change management frameworks for successful transformation.