Freelance Designer (Brand Builder + Thumbnail Architect)
About The Position
Sweet Fish Media is seeking a Freelance Designer to build visual brands that drive business results for B2B companies. This role focuses on brand identity, audience psychology, and content packaging, requiring a designer who can create visual identities and thumbnail systems that capture attention in crowded feeds. The position is ideal for someone who understands that each podcast is a unique brand and each thumbnail is a conversion opportunity. This is a high-growth freelance role for a designer looking to enhance their branding and performance-driven design skills while collaborating with producers, strategists, and creative teams.
Requirements
- 3+ years of experience in brand design, visual identity, or content design.
- Strong portfolio showcasing range across multiple brands and industries.
- Advanced proficiency in Adobe Photoshop and Illustrator.
- Experience designing YouTube thumbnails or performance-driven content packaging.
- Strong understanding of typography, composition, contrast, and visual hierarchy.
- Experience using AI tools like Midjourney or Stable Diffusion as part of the creative workflow.
- Ability to clearly explain and defend design decisions.
Nice To Haves
- Figma
- Runway
- Motion design experience
- Familiarity with YouTube analytics and CTR optimization
Responsibilities
- Build and evolve the visual identity of multiple B2B shows, ensuring strong brand positioning, scalable design systems, and high-performing episode packaging.
- Build full brand identity systems for new podcast launches, including logo, typography, color systems, cover art, and visual direction.
- Refresh existing podcast brands to improve relevance, positioning, and consistency.
- Design YouTube thumbnails that are performance-minded, CTR-aware, and built within scalable systems.
- Create moodboards and visual exploration decks for new show concepts and brand pitches.
- Partner with producers and strategists to align visual direction with show positioning and audience goals.
- Build repeatable visual systems that scale across dozens of episodes without losing brand consistency.
- Utilize AI-assisted design workflows (Midjourney, Photoshop, etc.) to enhance speed, ideation, and production quality.
Benefits
- Paid trial projects
- Long-term opportunity
- Project-based compensation (fixed rate per deliverable)
- Thumbnail work: $25–$50 per episode
- Brand identity launches: $1,500 per project
- Hourly Rate for work outside of project scope: $30-35/hr
- Consistent workload
- Opportunities for higher-value brand work
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What This Job Offers
Career Level
Entry Level
Education Level
No Education Listed
