Freelance Designer (Brand Builder + Thumbnail Architect)
About The Position
Sweet Fish Media is a strategy-led B2B video partner for companies that want video to drive real business results. We build video-first podcasts and YouTube shows for B2B brands, and we’re hiring a Freelance Designer who can build visual brands that don’t just look good — they perform. This role sits at the intersection of brand identity, audience psychology, and content packaging. We’re looking for someone who can confidently answer: “If this show needs to stand out in a crowded feed… how do we build a visual identity and thumbnail system that actually earns attention?” This is not a template-driven design role. This is for someone who understands that every podcast is its own brand, every thumbnail is a conversion point, and every visual decision shapes audience perception. This is a high-growth freelance role for a designer who wants to sharpen both their branding instincts and performance-driven design thinking while working closely with producers, strategists, and creative teams.
Requirements
- 3+ years of experience in brand design, visual identity, or content design
- Strong portfolio showing range across multiple brands and industries
- Advanced proficiency in Adobe Photoshop and Illustrator
- Experience designing YouTube thumbnails or performance-driven content packaging
- Strong understanding of typography, composition, contrast, and visual hierarchy
- Experience using AI tools like Midjourney or Stable Diffusion as part of the creative workflow
- Ability to explain and defend design decisions clearly
Nice To Haves
- Figma
- Runway
- Motion design experience
- Familiarity with YouTube analytics and CTR optimization
Responsibilities
- Building full brand identity systems for new podcast launches (logo, typography, color systems, cover art, visual direction)
- Refreshing existing podcast brands to improve relevance, positioning, and consistency
- Designing YouTube thumbnails that are performance-minded, CTR-aware, and built within scalable systems
- Creating moodboards and visual exploration decks for new show concepts and brand pitches
- Partnering with producers and strategists to align visual direction with show positioning and audience goals
- Building repeatable visual systems that scale across dozens of episodes without losing brand consistency
- Using AI-assisted design workflows (Midjourney, Photoshop, etc.) to improve speed, ideation, and production quality
Benefits
- Paid trial projects → long-term opportunity
- Project-based compensation (fixed rate per deliverable)
- Thumbnail work: $25–$50 per episode
- Brand identity launches: $1,500 per project
- Hourly Rate for work outside of project scope: $30-35/hr
- Consistent workload with opportunities for higher-value brand work
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
