Franchise Success Manager - Business Development Coach
About The Position
The Franchisee Success Manager acts as a trusted account manager and primary relationship owner for assigned franchisees. Instead of directly solving every operational issue, the FSM is responsible for sourcing the right internal subject matter experts (SMEs) to resolve franchisee challenges quickly and effectively. The FSM is also expected to be proactive in driving business development by helping franchisees generate leads through cold outreach, prospecting calls, and email follow-ups. This role balances franchisee coaching with sales support, ensuring franchisees have the tools, resources, and guidance they need to grow revenue, maintain brand standards, and operate profitably.
Requirements
- 3+ years of experience in account management, business development, or franchise operations
- Proven ability to manage client relationships while coordinating with internal teams to deliver solutions
- Excellent communication and relationship-building skills
- Willingness to travel and work in the field with franchisees
Nice To Haves
- Experience in sales, lead generation, or business development preferred
- Proficiency with CRM systems (Workiz, GHL preferred)
Responsibilities
- Franchisee Relationship Management Serve as the primary point of contact and trusted advisor for assigned franchisees
- Act as a connector between franchisees and internal SMEs (finance, marketing, training, operations, technology) to resolve issues efficiently
- Build strong, trust-based relationships with franchisees to promote engagement, compliance, and satisfaction
- Conduct regular calls, field visits, and structured check-ins
- Proactive Business Development & Sales Support Partner with franchisees to identify local business opportunities and target prospects
- Conduct or support outbound activities such as: Calling potential clients to introduce services Sending and following up on cold outreach emails Supporting franchisees in securing local/regional contracts
- Review franchisee sales pipelines and coach on improving close rates
- Work closely with the marketing team to align outreach efforts with campaigns
- Franchisee Performance Coaching Review financial performance and P&Ls with franchisees in partnership with the Director of Franchise Performance or CFO
- Highlight revenue growth and margin improvement opportunities
- Guide on pricing strategies, job mix, and cost management
- Monitor CRM compliance (Workiz/GHL) to ensure data integrity and sales tracking
- Support goal-setting for revenue, profitability, and operational performance
- National & Regional Account Execution Ensure franchisees meet all requirements to participate in national account programs (insurance, branding, safety, reporting)
- Track RFP submissions, awarded jobs, and compliance with service scope and SLAs
- Support execution of regional and national accounts by aligning franchisees with operational standards and client expectations
- Strategic Opportunity Identification Monitor lead flow for multi-location, repeat commercial, or national opportunities
- Escalate strategic leads to the National Accounts team
- Coach franchisees on recognizing and nurturing high-value opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
