Franchise Marketing Lead

BP • Chicago, IL

3d • Hybrid

About The Position

The Franchise Marketing Lead will support the growth of the ampm brand across the East of the Rockies footprint by partnering with Sales to acquire new franchisees from the existing bp and Amoco customer base. The role is accountable for translating commercial priorities into disciplined marketing plans, sales enablement resources, customer-facing content, and targeted engagement activity that help identify, educate, and convert qualified prospects. As part of the Mobility & Convenience Americas marketing organisation, the role will work across Hub, brand, CRM, events, agencies, and local market teams to deliver consistent, compliant, and commercially effective franchise acquisition activity aligned with bp standards and growth objectives.

Requirements

• 3-5 years’ experience in marketing, sales enablement, B2B customer acquisition, partner marketing, or franchise development support, preferably within a matrixed organisation.
• Demonstrated ability to translate commercial growth priorities into structured marketing plans, prospect journeys, sales tools, and customer-facing communications.
• Analytical capability to interpret market and customer insight, evaluate campaign performance, and find opportunities to improve acquisition effectiveness.
• Strong communication, influencing, and relationship management skills, with the ability to work effectively across Sales, internal partners, agencies, and prospective franchisee audiences.
• Proactive problem-solving capability, with the judgment to adapt plans and content in response to Sales feedback, customer needs, and changing business priorities.
• Working knowledge of CRM, digital marketing, event marketing, and content optimization to support lead nurturing, prospect engagement, and conversion.
• Project management rigor to deliver sales enablement materials, campaigns, events, and vendor-supported activity on time, on brand, and with clear commercial impact.

Nice To Haves

• Skills: Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans.

Responsibilities

• Develop acquisition-focused marketing collateral, sales enablement resources, and customer-facing communications that support Sales in positioning the ampm franchise opportunity with existing bp and Amoco customers.
• Activate a clear and compelling ampm franchise value proposition, articulating the commercial and brand benefits of converting or expanding into the ampm offer.
• Use market insight, customer intelligence, and Sales input to identify priority opportunities across the East of the Rockies footprint and shape targeted acquisition programs.
• Develop annual and campaign-specific marketing plans that support franchise acquisition objectives in partnership with Sales, brand, CRM, events, and cross-functional partners.
• Define the marketing approach for prospect meetings, events, presentations, and follow-up activity, ensuring Sales teams are equipped with consistent messaging and effective tools to advance qualified customers through the acquisition funnel.
• Coordinate in-person and digital engagement activity for prospective franchisees, ensuring a professional, timely, and commercially focused customer experience.
• Measure, test, and optimize acquisition messaging, content, and channels based on prospect response, Sales feedback, and campaign performance.
• Apply operational understanding and sound judgment to recommend process improvements that improve the effectiveness, efficiency, and scalability of franchise acquisition marketing.
• Ensure all marketing activity, prospect materials, and customer communications are delivered in line with applicable bp brand standards, legal, regulatory, tax, and language requirements.
• Manage agency and vendor relationships that support B2B acquisition programs, events, creative development, and sales enablement delivery.
• Monitor and report on acquisition marketing performance, including campaign engagement, lead progression support, content effectiveness, and conversion opportunities.
• Manage partners effectively and resolve issues through clear communication, appropriate partner concern, and alignment across Sales, marketing, agencies, and internal partners.
• Support delivery of campaign metrics and OKRs while improving Hub utilization, asset reuse, and timely availability of sales enablement materials.

Benefits

• Paid vacation depending on your years of relevant industry experience and will range from 120-240 hours of vacation per year for full time employees (60-240 hours of vacation per year for part time employees).
• 9 paid holidays per year and 2 personal choice holidays.
• Up to 8 weeks’ paid leave for the birth or adoption of a child.
• Discretionary annual bonus program
• Long-term incentive program
• Generous retirement benefits that include a 401K matching program.
• Pension for eligible employees.
• Health, vision, and dental insurance
• Life and Short-Term Disability and Long-Term Disability.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed