Franchise Business Consultant

American Tire Distributors•Huntersville, NC

About The Position

Are you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join our team at American Tire Distributors! As the nation's premier tire distributor, ATD’s coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery of high quality tires, custom wheels and shop supplies. Position Description: The Franchise Business Consultant (FBC) serves as a strategic advisor to franchise owners and regional teams, driving operational excellence, profitability, and brand consistency across the Tire Pros network. This role leverages advanced analytics, consultative coaching, and best practices to improve store performance, customer experience, and compliance with franchise standards. The FBC partners with franchisees to identify growth opportunities, implement operational improvements, and ensure alignment with Tire Pros brand objectives.

Requirements

Bachelor’s degree
5 years of related experience preferred
Microsoft Office
Customer Relationship Management (CRM) Software
Retail Operations Management
Data Analysis
Actionable Insights
Marketing Programs
Customer Engagement
Project Management
Consultative Solutions

Responsibilities

Utilize advanced analytics, dashboards, and benchmarking tools to assess franchisee performance and identify opportunities across car count, ARO, labor efficiency, parts margin, tire sales, and customer retention.
Partner with franchise owners and general managers to establish short- and long-term business goals, define KPIs, and measure progress through structured operational reviews.
Provide consultative guidance on store operations, workflow optimization, labor utilization, technician productivity, pricing strategies, and inventory management to improve profitability and cash flow.
Collaborate with Key Account Managers (KAMs) to implement standardized operating procedures that drive consistency, scalability, and brand alignment.
Recommend and support adoption of modern retail automotive best practices, including digital vehicle inspections (DVI), point-of-sale optimization, and CRM utilization.
Coach and support KAMs on consultative selling skills, customer experience excellence, financial acumen, and franchisee relationship management.
Participate in joint field visits with KAMs to deliver high-impact, in-person business reviews, supplemented with virtual meetings and data reviews.
Guide franchisees on improving front-of-house performance, service advisor training, technician engagement, and shop culture to enhance customer satisfaction and retention.
Partner with franchisees and marketing specialists to ensure effective execution of national, regional, and local marketing programs, including digital marketing and customer loyalty initiatives.
Conduct operational audits and franchise reviews to ensure compliance with Tire Pros operating standards, brand guidelines, and franchise agreements.
Proactively identify franchisee challenges or risks and escalate issues to leadership with clear recommendations and action plans.