Franchise Business Advisor

bp•US: Non-Office GA, GA

7d•Hybrid

About The Position

The Franchise Business Advisor (FBA) – East of Rockies supports the growth and scale of the ampm franchise network across East of Rockies markets, with a strong emphasis on new store openings, early-life performance, and scalable operating excellence. This role serves as a trusted business advisor to Franchisees and Dealers, enabling profitable expansion by providing end‑to‑end convenience retail consultation across merchandising, business/financial performance, store operations and food service and food safety to improve total site profitability. As a front-line advisor within a growing market, the FBA plays a critical role in translating the ampm franchise offer into consistent, high-performing execution—partnering closely with Franchisees to launch, stabilize, and optimize new sites. The role relies heavily on strong influencing, sales skill, and change leadership to drive adoption of programs, standards, and new ways of working. FBAs are expected to spend approximately 80% of their time in-market across assigned EoR territories, supporting site openings and post-open performance and stabilization.

Requirements

Bachelor’s Degree or equivalent work experience required
Minimum 5 years relevant business experience in marketing, retail, franchise, and/or sales.
Excellent sales, influencing and oral communication skills.
Strong leadership skills, with proven ability to lead, mentor, develop and empower to deliver outstanding performance.
Resourceful application of Microsoft Office products (Excel, Outlook, Word, PowerPoint) and CRM tools (Salesforce).
Sound business planning and financial understanding with the proven track record of interpreting and analyzing financial information from performance reports and financial statements.
Flexibility to travel beyond metro during initial site growth phase.

Responsibilities

Serve as the primary field advisor for new and expanding ampm Franchisees across East of Rockies markets, owning the Franchisee relationship from pre‑open through ramp‑up, to steady state.
Provide upfront and ongoing support for new store openings, including coordination with internal teams and external service providers, vendor onboarding, recommended layouts, planograms, pricing, back-office setup, and franchise certification.
Support Franchisees through early‑life performance stabilization, ensuring rapid onboarding to ampm standards, programs, and systems.
Deliver business consulting to improve sales growth, margin, and profitability, identifying business gaps and partnering with Franchisees on actionable improvement plans.
Develop strong acumen in bp's internal tools and resources and leverage data to support decisions (Salesforce, Power BI, etc.)
Influence Franchisees to adopt company promotions, and marketing concepts aligned to expansion objectives and local market dynamics.
Advise on competitive pricing strategies that balance profitability, market share growth, customer value, and franchise agreement obligations.
Evaluate and consult on Category Management and General Merchandising execution to drive a consistent, scalable customer experience across new and existing EoR sites.
Support execution of food service programs, safety standards, and operational requirements across expanding franchise locations
Certify all decisions are evaluated through the lens of the customer, contract compliance, and long‑term brand health.
Act as a single point of contact for marketing field support, managing Franchisee demands while maintaining focus on scalable growth priorities.
Influence, mentor, and negotiate with Franchisees to achieve mutually beneficial outcomes, adapting approach based on Franchisee motivations and business maturity.
Serve as a frontline sales and change agent, gaining agreement and execution of both existing and new programs critical to franchise expansion.
Develop strong partnerships with the branded marketer sales team to maximize growth opportunities.