Founding Product Marketing Lead

Outtake•New York City, NY

13d•Onsite

About The Position

Outtake exists to empower and facilitate trust for a digital-first world. Today, impersonation, fraud, AI-driven scams, and identity abuse spread faster than any security team can respond to. So we built something different: an agentic AI platform that proactively detects, monitors and takes down impersonators and automates protection in hours, not weeks. Built by ex-Palantir, ex-CTO/founders, and ex-Notion engineers, Outtake is designed for clarity, autonomy, and velocity. Our goal is ambitious: become the trust layer of the modern internet. And we intend to do it with a lean, dense, exceptionally talented team. The Role Outtake is looking for a sharp, driven Product Marketing Manager to take the lead on our go-to-market and category-defining efforts. You’ll work directly with our founders and product team to shape how the world understands what we’re building — and why it matters. From competitive insight to messaging, launches to analyst relations, you’ll own the storytelling engine that drives urgency and clarity in a space that’s changing fast. This isn’t a “check-the-box” marketing role. It’s strategic, scrappy, and high-stakes.

Requirements

7+ years of product marketing experience, ideally at early-stage B2B cybersecurity companies — you’ve seen what scrappy looks like.
Deep familiarity with the cybersecurity, trust & safety, or digital risk space — you know the players, pain points, and priorities.
Track record of creating or shifting categories — not just following the market, but pushing it forward.
You’re a strategic thinker and a clear writer — someone who can take a messy idea and turn it into a compelling, usable narrative.
Strong understanding of technical products, and the instincts to translate them into business impact.
Experience building sales enablement and analyst materials that are crisp, confident, and practical.
You move fast, take ownership, and thrive in environments where the playbook is still being written.
You’re collaborative but decisive — able to align cross-functional teams around a shared story.

Nice To Haves

Led analyst relations and presented to firms like Gartner or Forrester.
Owned positioning tear-downs or win/loss programs that led to real GTM changes.
Been the first or only PMM in a startup that went from zero to scale.

Responsibilities

Own Outtake’s positioning and messaging — making sure our story is clear, sharp, and consistent across every touchpoint.
Lead market and competitor analysis, surfacing insights that directly shape product direction and GTM plays.
Help define and evolve a category narrative — we’re not just another platform, we’re changing how authenticity is verified online.
Run product launches end-to-end, working across product, sales, customer teams, and leadership.
Equip sales with the right materials, frameworks, and differentiation, built for actual field use.
Lead analyst briefings and relationships to establish Outtake as a category leader.
Partner closely with growth and demand gen to run targeted, high-conviction campaigns.
Build compelling use cases and proof points that turn technical depth into executive-level urgency.
Collaborate with design and content, but own the strategy and direction of the narrative.