Founding Product Marketing Manager
About The Position
LightSource is seeking a strategic Product Marketing Manager (PMM) with strong Content Marketing (CM) expertise to drive go-to-market initiatives for our enterprise B2B SaaS platform. This is a hybrid role weighted 70% toward Product Marketing and 30% toward Content Marketing, focused on targeting key procurement and supply chain leadership personas at large enterprises—CPOs, VPs of Procurement, CSOs, and Digital Transformation leaders. You’ll partner cross-functionally across Product, Sales, Success, and Marketing, shaping how we position our offerings, generate pipeline, and build lasting thought leadership in our market.
Requirements
- 5+ years in B2B SaaS product marketing, with an enterprise customer focus
- 2+ years leading or supporting content marketing strategy
- Proven success targeting technical and skeptical enterprise buyers (CFO, CTO, CPO, CSO)
- Portfolio of content and enablement work
- Strong cross-functional collaboration and communication skills
- Comfortable with Notion, Google Workspace, CMS platforms (Webflow/WordPress), SEO tools (Ahrefs/Moz)
- Bachelor’s degree required (MBA a plus)
Nice To Haves
- Experience in procurement, finance, or supply chain SaaS
- Familiarity with Hubspot, Gong, Outreach, Salesloft
- Exposure to GenAI tools like ChatGPT, Perplexity, Gemini, Gamma, Manus
- Based in (or open to relocating to) San Francisco, CA
Responsibilities
- Craft compelling narratives and differentiated value props for enterprise audiences
- Build messaging frameworks, battlecards, and positioning materials
- Own GTM planning for new features and launches
- Create sales enablement assets (decks, objection handlers, customer stories)
- Conduct persona research, competitive analysis, and win/loss interviews
- Bridge Product, Marketing, and Sales with consistent messaging and enablement
- Support analyst relations through submissions, surveys, and briefings
- Drive a content calendar aligned to enterprise personas and funnel stages
- Oversee creation of blogs, whitepapers, videos, case studies, and infographics
- Optimize assets for SEO, UX, and conversion
- Partner with SMEs and external vendors to scale content production
- Distribute content across owned, earned, and paid channels
- Produce thought leadership aligned to industry trends and buyer pain points
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What This Job Offers
Job Type
Full-time
Career Level
Manager
