Founding Marketing Lead

Network Right • San Francisco, CA

15h

About The Position

Network Right is seeking a Founding Marketing Lead to shape the future of our growing company as one of our first marketing hires. As a lead on the Revenue team, there’s an opportunity to create, build, and scale the Network Right marketing engine from the ground up, working closely with the founders and cross-functional stakeholders.

Requirements

• 6 to 8+ years of experience in B2B marketing, including experience as an early-stage or founding marketer
• Demonstrated experience building and orchestrating multi-channel growth systems, aligning SEO, outbound, paid, and content into a unified go-to-market motion
• Naturally curious and solution-oriented. You challenge conventional thinking, interrogate the why behind performance, and develop multiple paths to solving the how
• Proven ability to rapidly test new ideas, pivot when necessary, and scale successful initiatives in a fast-paced environment
• Detail-oriented with strong operational discipline. You maintain data accuracy, ensure messaging consistency, and tightly align execution with strategy
• Experience operating in both PLG and SLG motions

Nice To Haves

• BA/BS degree in Business, Marketing, or a related field preferred. A quantitative focus is a plus

Responsibilities

• Demand generation strategy and execution: Own and scale referral, outbound, SEO, and experimental channels. Drive full-funnel performance from awareness through pipeline generation in close partnership with sales.
• Messaging and positioning: Define and refine core narratives, ICPs, and buyer-stage use cases. Own messaging across the website, proposals, case studies, sales collateral, outbound campaigns, and content.
• Growth marketing infrastructure and analytics: Design, manage, and optimize the growth stack (HubSpot, Clay, Apollo). Build reporting, attribution, and data standards that provide clear visibility into pipeline, CAC, channel ROI, and conversion performance.
• Content strategy and execution: Lead content development across website copy, case studies, blog posts, LinkedIn, presentations, one-pagers, and event materials, ensuring alignment with positioning and demand generation goals.
• Channel experimentation: Identify, test, and scale new channels to reach our ICP, including partnerships, events, advertising, and emerging opportunities.
• Performance management and vendor oversight: Establish and own marketing KPIs. Continuously test and optimize performance. Manage external vendors across SEO, design, and web to deliver measurable outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level