Founding Marketing Manager

Greenboard • New York City, NY

4d • Onsite

About The Position

Inbound demand and outbound opportunity are both accelerating. We need a Founding Marketing Manager to own events, digital demand-gen, and content — build the playbooks, execute campaigns, and over time hire the first marketing team to drive pipeline and brand credibility. You’ll be our hands-on, do-what-it-takes marketer who ships quickly, measures what matters, and turns great stories into qualified pipeline.

Requirements

• Able to work from our office in Union Square, NYC 5 days a week
• Have 3+ years in B2B SaaS marketing with hands-on ownership of events, digital demand (ABM/paid/search), and content/PMM
• Scrappy builder-operator who ships fast, iterates from data, and can run solo before hiring
• Strong writer and storyteller
• Know ABM, paid social (LinkedIn), search, nurture, and measurement—comfortable tying activity to pipeline
• Are scrappy, data-driven, and comfortable in a fast-moving Series A scale environment
• Bachelor’s degree or equivalent experience
• Tool-friendly: HubSpot, LinkedIn Ads, Google Ads, Webflow, Figma, Google Sheets, basic analytics

Nice To Haves

• Interest in fintech, compliance, or financial operations is a plus
• Hustle, resourcefulness, and ownership suited to an early-stage startup

Responsibilities

• Own LinkedIn (organic + paid): ship 3–5 posts/week (podcast clips, launches, testimonials, exec POVs); convert ICP engagement into meetings
• Stand up a customer testimonial/case study engine: source → interview → approve → publish; create multi-format assets that enable Sales
• Run performance marketing end-to-end (LinkedIn Ads, Google Ads): audiences, creative, landing pages; hit CPL/SQL/pipeline targets with clear attribution
• Turn events into pipeline, particularly conferences and CCO dinners/socials
• Launch and scale podcast + webinars (live/on-demand)
• Enable partners with co-branded collateral and campaigns, including one-pagers, decks, case studies, demo scripts, and maintain a partner toolkit
• Ship product launches: messaging, one-pagers, decks, emails, website updates; partner cross-functionally on roadmap comms
• Build a content engine: thought leadership and product content for CCO/CTO/compliance buyers; newsletter + sales enablement kits
• Start as a hands-on IC; build toward the additional hires as results scale
• Establish SEO foundations: keyword research, pillar pages, and links via events/podcast guesting

Benefits

• 401(k) with 5% company match.
• Medical, dental & vision.
• 15 days PTO + 10 company holidays + flexible sick time.
• 2 additional PTO days for each year of service (up to 10 additional days)
• 10 remote days per year plus additional around the holidays
• Off-sites & team retreats.
• Front-row seat to building the operating backbone of modern finance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level