Founding Marketing Director (Interactive Media/AI)

Grove and Grey•New York City, NY

10d

About The Position

Our client is an AI-powered interactive video platform transforming how people experience entertainment. From films and games to workouts and live events, we enable creators to build interactive experiences — no code required — and distribute them across any screen. We’ve already partnered with leading media and entertainment companies to bring voice-powered, multiplayer interactivity to millions. Now we’re searching for our first Marketing Director to make our brand impossible to ignore. The Role This isn’t a “manage agencies and track KPIs” type of job. You’ll be the architect and hands-on driver of growth — blending viral content, cultural storytelling, and B2B brand-building. Your mission: turn our platform into the most talked-about name in interactive entertainment.

Requirements

Proven track record of making something go viral without big budgets.
Fluent in interactive entertainment, gaming, or music culture.
Hands-on marketer: able to brief a videographer or film a TikTok yourself.
Experienced in driving platform or brand growth (B2C; B2B is a plus).
Thrives in early-stage chaos and loves building from scratch.
Curious about emerging tech and familiar with AI, AR, or other next-gen tools.

Nice To Haves

Experience marketing SaaS or UGC platforms.
Community-building expertise (Discord, Twitch, Reddit, etc.).
Existing network in gaming, music, or interactive media.

Responsibilities

Launch attention-grabbing campaigns that drive creators, gamers, and partners to explore our platform.
Own the content and growth engine: from social video to influencer collaborations to grassroots stunts.
Build partnerships with game studios, streamers, artists, and events that amplify brand presence.
Turn product wins into stories: case studies, videos, and activations that make brands and consumers say “I need this.”
Leverage AI tools for rapid creation, community listening, and targeted outreach.