Founding GTM

Hera•New York, NY

9h•Onsite

About The Position

Every complex system in America has a profession whose job it is to be your trusted guide. You have a lawyer for legal. An accountant for taxes. A financial advisor for your money. Healthcare, a trillion-dollar industry that’s arguably the most complex and touches every single family, leaves us on our own. Hera is creating a new profession in healthcare: the Hero, a dedicated senior care expert for your family. Our Heroes educate, coordinate, and advocate for the most vulnerable population in the healthcare system — covered by insurance, so we can serve every family in America. We are in the business of trust. Hera’s brand promise is simple: care that would only be great enough for our own parents. We deliver this at scale by pairing Heroes, trust-building humans, with Juno, their AI teammate. This promise is our moat. It’s what physicians refer to, families buy, what Heroes deliver, and what the product must unlock and enforce at every touchpoint. 99% of care for an older adult happens after they leave the doctor's office. Geriatricians and social workers at NYU Langone, Weill Cornell, and Mount Sinai refer families to Hera because we take that work off their plate, do it better, and close the loop back to them. You'll be Hera's first GTM hire. Your job is to turn organic health system traction into a repeatable, scalable referral engine. This is an IC-first role. For the first few months, you will personally own relationships with clinical teams, close new referring departments and health systems, and grow referral volume from existing partners. You'll be in the field — in clinics and in hospitals. Today our motion is mostly bottoms-up: a social worker or doctor starts referring, brings us to their supervisor, we do an in-service, and it spreads from there. You'll pour fuel on that motion while also building the top-down relationships that unlock institutional partnerships at a different scale: department heads, CMOs, population health leaders. Healthcare is local. Every market is a separate launch. You'll hire people who own their territory end-to-end, define the playbook, and build the team to run it. We closed a sizable seed round led by Accel and have since gotten to seven-figure GMV on organic distribution alone. The customer feedback is the most positive our team has seen in our careers. You’ll build Hera alongside co-founders Jenny, Myles & Connie as well as founding team members Isabella, Sasi, and Lauren. Jenny, Connie, & Isabella were in the trenches together building Headway (now the largest mental health platform in America) while Myles, Sasi & Connie all came from Palantir, resonating with a personal tie to this mission. The playbook doesn’t exist yet. You’ll have high autonomy and a team that has your back when you run at hard problems that force you to find your edges. We are in person in NYC.

Requirements

2–5 years in sales, partnerships, or business development, you've personally built relationships that drove revenue or growth
You're a builder, not a process-follower. You thrive bringing clarity to ambiguity.
Exceptional in-person presence. You walk into a room and people trust you
You're rigorous about what's working and what's not. You track your own metrics and iterate without being told
You care deeply about this mission
Based in NYC or willing to relocate

Responsibilities

Own the health system referral engine (day 1)
Deepen existing partnerships at NYU Langone, Weill Cornell, and Mount Sinai — growing referral volume and expanding into new departments and specialties
Map the full referral ecosystem at each partner: who refers, who champions, who blocks, and what each persona cares about.
Build and run outreach to new health systems in NYC, then NJ and beyond
Develop the top-down motion to complement the bottoms-up traction we already have
Build the playbook (Months 1 - 2)
Systematize what's working: create repeatable processes for stakeholder mapping, outreach sequencing, in-service delivery, and referral activation
Define and own metrics: referral volume, conversion rate, time-to-first-referral per new partner, referral retention by partner
Identify what's not working and kill it fast.
Shape the product (Ongoing)
Be the voice of the referring physician and clinical team inside Hera. We're building a real-time picture
Hire and lead a field sales team.