Founding Growth

Endex•New York, NY

48d•Onsite

About The Position

As Founding Growth at Endex, you'll build the product-led growth engine that turns early adopters into power users and champions. You will have ownership of activation, retention, and expansion. We need to design frictionless onboarding experiences, run experiments, and establish product usage habits. In addition, you’ll design, run, and measure creative growth experiments across multiple channels.

Requirements

Experience building PLG motions at early-stage B2B SaaS companies (especially technical or developer tools)
Track record of driving measurable improvements in activation, retention, or conversion metrics
Hands-on with modern GTM tools (e.g., Clay, Smartlead, HubSpot, or similar automation stacks)

Nice To Haves

Background in finance or financial services—you understand our users' workflows and pain points
SQL proficiency and comfort with data analysis

Responsibilities

Activation & Onboarding: Design and optimize the new user experience from first session to "aha moment." Reduce time-to-value and increase activation rates through product improvements, in-app guidance, and educational content
Growth Experimentation: Run rapid A/B tests across the funnel—signup flows, feature adoption, pricing pages, email sequences. Build a culture of experimentation and learning
User Analytics: Own our growth metrics and become the expert on user behavior. Identify friction points, drop-off patterns, and expansion opportunities through data analysis
Product-Led Acquisition: Build self-service funnels and viral loops. Design referral programs, in-product sharing mechanics, and word-of-mouth growth strategies that leverage our existing user base
Retention & Expansion: Drive daily/weekly active usage, build engagement loops, and identify paths from PLG to enterprise
Growth Marketing: Create content and campaigns that drive product signups (SEO, product-led content, partnerships, social media)
Cross-Functional Collaboration: Work closely with Product and Engineering to ship growth features. Translate user insights into product requirements and advocate for growth-focused roadmap priorities
Revenue Operations: Build the infrastructure to track, forecast, and optimize our PLG motion