Founding Growth Marketing Lead
About The Position
Blossom Health exists to solve the mental health epidemic in America by partnering with psychiatrists to expand access to affordable, timely, clinically-effective mental healthcare. Our AI-native care platform is loved by hundreds of clinicians and thousands of patients. We’re a Series A company with $20M+ raised from Headline, Village Global, and the founders of General Catalyst, Flatiron Health, Sword Health, Grow Therapy, Fay, Elemy, Zip, Blank Street, Assured, Bridge, Birches Health, and Enzo Health. This is a rare opportunity to be our first marketing hire, owning digital growth from the ground up and helping define how Blossom presents itself to the world.
Requirements
- Have 2+ years of digital marketing experience (4+ years preferred) with strong, demonstrated performance outcomes
- Have hands-on experience managing paid channels (Google, Meta, TikTok, etc.) at scale
- Have owned monthly marketing budgets in the $500K-$1M+ range
- Have worked with hyper-growth consumer and/or direct-to-consumer brands, ideally well-known or category-leading brands
- Have experience scaling brands through organic social and creator-driven content
- Are comfortable with the following tools and technologies: ads manager, conversion pixels and APIs, Rudderstack, Metabase, Big Query, SQL, Figma, Framer, PostHog, Formsort
- Are authorized to work in the U.S. and excited to be fully onsite in NYC (5 days/week)
Nice To Haves
- You’ve built or managed your own social presence or a brand’s social accounts
Responsibilities
- Own and scale paid marketing across Google, Meta (Facebook/Instagram), TikTok, and other platforms
- Manage budgets, creative development (video & static), testing, attribution, reporting, and results
- Drive CAC-efficient growth in patient DTC acquisition
- Continuously experiment with new channels, creatives, targeting, audience, bidding strategies, signal tracking, and funnels
- Lead creator, social, and brand strategy and execution across key platforms
- Build and manage a creator-led content engine, crafting brand narratives across creators, influencers, and UGC
- Develop compelling, high-performing brand content that balances performance and storytelling
- Partner closely with product, operations, and clinical teams to shape messaging
- Serve as the founding marketing lead, setting the foundation for this critical function
- Establish marketing processes, analytics, and best practices
- Translate business goals into clear marketing strategy and execution
- Be hands-on — this is a founding role, with room to grow and own a team upon success
Benefits
- Competitive salary ($120K–$160K+) + meaningful equity
- Best-in-class health, dental, and vision insurance
- Unlimited PTO with a focus on outcomes, not hours
- Rapid career growth and leadership opportunities
- Team outings, offsites, and a fully stocked SoHo office
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
