Founding GTM/Growth Lead

Invictus Direct • New York City, NY

7d • $110,000 - $150,000 • Onsite

About The Position

Our client is hiring a Founding GTM/Growth Lead to join as one of the first go-to-market hires and help define the companys growth engine. This is a rare opportunity to build a modern, PLG-driven motion from the ground up, working directly alongside the founding team. Ideal candidates bring either a product-led growth background from a breakout tech company or a highly analytical foundation from consulting or banking, combined with a curiosity for AI and digital health.

Requirements

• 3+ years of experience in a product-led growth role at a consumer or SaaS company OR strong analytical background from management consulting, investment banking, or strategy
• Proven ability to work autonomously and build GTM functions from scratch
• Strong written and verbal communication skills
• Passion for health tech, mental healthcare, or clinical tools
• Ability to thrive in ambiguity and iterate quickly
• No need for formal healthcare regulatory or compliance background—though experience in health tech is a bonus

Nice To Haves

• Experience with AI-powered documentation tools or workflow automation
• Previous work in high-growth health tech startups (e.g., Grow Therapy, Headway, Fay, Charlie Health)
• Familiarity with sales, usage-based growth strategies, or clinician tooling

Responsibilities

• Own and execute the companys early go-to-market strategy across channels
• Drive product-led growth (PLG) and top-of-funnel experimentation
• Help define and refine key elements of growth, including: Ideal Customer Profile (ICP), Messaging and positioning, Pricing models, Brand narrative and product identity
• Blend sales-led and usage-driven growth motions depending on customer segment and feedback loops
• Work cross-functionally with product, design, and engineering to ensure growth and product direction remain aligned
• Collaborate directly with founders in a fast-moving, iterative environment
• Analyze data to inform growth experiments, measure impact, and adapt tactics accordingly

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed