Founding GTM

Hera•New York, NY

1d•Onsite

About The Position

We're in the business of trust. We meet our families through the most trusted referral: their providers. These doctors, social workers, and care teams see the need every day. The elderly patient who keeps readmitting to the ER. The family overwhelmed by a new diagnosis. Providers feel the pain but don't have the time or resources to help beyond the visit or hospital stay. That's where Hera steps in. We've grown to ~100 referring providers in New York entirely through word of mouth. There are over 500K primary care doctors, geriatricians, and social workers across the country who could be referring to Hera. Today, GTM is led by Dan, one of Hera's founding team members. We have a rough playbook of what's working, but we need someone to take it further. Build, break, rebuild, and scale what health system partnerships look like at Hera. This is a 0-to-1 role. You'll figure out the best ways to get in front of physicians and social workers and show them how Hera can support their patients. Run experiments, build systems, and own the full journey from first touch to active referral partner. What you learn will shape how Hera builds a sales team, an enterprise motion, or something we haven't thought of yet. At other companies this team is called GTM or Business Development. We call ours Mercury, after the Roman god of commerce, communication, and speed. As a team, Mercury will be about getting in front of the right people and building trust fast. We believe truth is in the field. This is a show-up-in-person, walk-into-the-office, figure-it-out role. Most of your time will be spent in doctors' offices, hospital floors, and clinic break rooms across New York. You'll be on your feet.

Requirements

High EQ. Taking a social worker out for coffee sounds exciting to you. You can drop off lunch for a receptionist one day and pitch the Chief Medical Officer of a multi-site practice the next, and be equally comfortable in both.
Agency. You go from idea to lead to close without someone mapping out every step. You move fast, figure it out as you go, and don't wait to be told what to do.
Five-tool player. Sales and relationship building is your spike, but you can flex. Comfortable using AI to write scripts that automate provider updates, design handouts for a lunch-and-learn, build a prospecting list from scratch, or spin up a landing page.
1-2+ years in sales, GTM, ops, consulting, or finance. You've done some version of selling, whether that's closing deals, running a side hustle, or convincing your neighbors to let you mow their lawn. Now you want to build something. Startup experience is a plus.

Nice To Haves

Bonus if you've worked in healthcare.

Responsibilities

Find the people who need Hera the most
Find, build, and work target lists of physicians, geriatricians, and social workers.
Cold call offices, send outbound emails, and find creative ways to get in the door.
Experiment. New channels, new angles, new tactics. Go deeper on what works, stop what doesn't.
Get in the room and make the pitch
Walk into primary care practices, build rapport with the front desk, wait for a window to catch the doctor between patients, and make a 2-minute pitch for why Hera matters for their patients.
Some days you'll get twenty minutes with a physician. Some days you'll get a business card and a "come back Thursday." Follow up relentlessly until that provider becomes a referral partner.
Host lunch-and-learns at physicians' offices.
Turn referrers into champions
Own the full provider relationship from first meeting → first referral → 100th referral. You'll support this function until it becomes its own team.
Stay in regular contact with referral partners. Keep Hera top of mind.
Build the GTM Engine
Work with Dan to build the systems behind everything above. Outbound copy, sequences, our first CRM, pipeline tracking, dashboards.
Document the playbook so it can scale beyond you. What you build becomes the foundation of Hera's GTM org.
Whatever Else Comes Up
This is a startup. Most weeks you'll be selling. Others you'll surge on a random business need. You go wherever needed to help drive Hera forward.