Founding Content Lead
About The Position
OffDeal is the world’s first AI-native investment bank for founder- and family-owned businesses looking to sell their life’s work. We combine experienced investment bankers with purpose-built technology to bring institutional-quality M&A advice and execution to an underserved market. We’ve closed transactions across trades, healthcare, and business services, built a fast-growing team, raised $17M from top VCs (Radical Ventures, Y Combinator), and we’re just getting started. We have no shortage of stories worth telling, and this is the role that tells them. OffDeal has already earned meaningful organic attention and press, but the work has behind it has been founder-led, opportunistic, and built one asset at a time. Meanwhile, our growing volume of closed deals, client outcomes, and company milestones is creating more great raw material than we currently capture. You will turn that momentum into a scalable trust and proof engine. Your first mandate is to make OffDeal’s success real to business owners considering a sale. The same body of work will also support buyers, partners, and future teammates. We believe AI radically expands what one exceptional content operator can produce. You’ll use it to research, organize, draft, adapt, and systematize content across formats. You will own what AI cannot: the story, the interview, the voice, the judgment, and the taste that make the finished work worth a business owner’s attention. This is a hands-on role for an experienced, scrappy builder. You will set the creative bar by making the work yourself and directing the partners who help bring it to life. You’ll own stories from initial concept through final delivery, working directly with the Head of GTM, senior leadership, our investment bankers, and our engineering team. Once the credibility foundation is in place, you will also have the opportunity to identify and build new organic formats and channels for reaching business owners.
Requirements
- 3–6 years creating content in a marketing, editorial, agency, or startup setting, with meaningful ownership of both the process and finished work.
- A portfolio that demonstrates strong writing and range, including at least one video, customer story, or case study you drove from concept to finished asset.
- Experience creating content for SMB owners and owner-operators, ideally in trades, healthcare practices, industrials, or other Main Street sectors.
- Outstanding storyteller with taste. Ability to absorb complex raw material, find the story that matters, and make it clear, human, and memorable.
- Love building with AI. AI is already your default way of working, not a tool you’re evaluating. Experience building prompt systems, Skills, or AI workflows that materially multiply your output, and ability to demonstrate the leverage they create.
- Builder and owner. Energized by taking an idea from initial concept through production and finished output.
- Understanding of owner-operators. Ability to make complex subjects simple without talking down to the audience.
- Highly organized and resourceful, comfortable directing outside partners and managing several productions at once.
Nice To Haves
- Familiarity with financial services or M&A, or a track record of quickly mastering unfamiliar, technical subjects.
- Experience testing, launching, or growing an organic content format or channel.
Responsibilities
- Turn closed deals and client outcomes into memorable case studies, testimonials, and stories across written, visual, and video formats. Own each story from concept and interview preparation through final delivery.
- Source and direct videographers, photographers, and other creative partners. Own the brief, production plan, handoffs, captions, on-screen text, graphics, and final cut.
- Own OffDeal’s blog and core website content, including case-study pages, tombstones, team content, company updates, and other proof surfaces that help business owners understand and trust OffDeal.
- Build repeatable workflows for finding stories, organizing source material, and turning one strong asset into many distinct, channel-native formats. Maintain a content library that teams across OffDeal can easily use.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
