Foundations Product Management – Cross-Media Intelligence

LiveRamp•San Francisco, CA

11d•Remote

About The Position

As Foundations Product Management for Cross-Media Intelligence (XMI), you will own the foundational product strategy, roadmap, and execution for the Cross-Media Intelligence Clean Room and its underlying “measurement operating system.” XMI is LiveRamp’s advanced measurement offering within LiveRamp Clean Room, providing marketers with a single, deduplicated view of campaign performance across linear TV, CTV, digital, social platforms, publishers, and DSPs. You will sit at the intersection of platform foundations and cross‑media measurement: defining core capabilities that power standardized XMI reporting (reach, frequency, lift, attribution, incrementality), orchestrating complex multi‑party workflows across publishers and brands, and ensuring the platform can scale from flagship enterprise clients to a broader portfolio of use cases. You will partner closely with Data Science, Engineering, Solutions Product, and GTM leaders to turn customer and market needs into a robust, extensible foundations roadmap for XMI.

Requirements

10+ years of experience in B2B SaaS product management, including 3–5+ years leading PMs and/or cross‑functional product pods; experience with data, analytics, or ad/marketing technology required.
Deep familiarity with cross‑media measurement concepts and workflows—reach/frequency, overlap, lift, incrementality, attribution, and audience‑level reporting—and how they’re implemented in practice across TV, CTV, digital, and social.
Strong systems and platform mindset; proven ability to design horizontal capabilities (data models, configuration frameworks, templates, APIs) that can support diverse verticals and use cases through configuration rather than custom code.
Demonstrated success partnering with Data Science and Engineering to ship data‑ and ML‑heavy features, including comfort working through trade‑offs in methodology, performance, and cost.
Excellent cross‑functional communication skills; able to build trusted partnerships with GTM, Services, and external stakeholders and to crisply articulate complex technical concepts to non‑technical audiences.
Comfortable operating in ambiguity and iterating quickly in an emerging, first‑to‑market product area, while maintaining high standards for quality and transparency.
Bachelor’s degree in a technical, quantitative, or business field (e.g., Computer Science, Statistics, Engineering, Economics) or equivalent practical experience; advanced degree a plus.

Nice To Haves

Direct experience building products for measurement providers, clean rooms, MMM/MTA platforms, or cross‑media analytics solutions.
Hands‑on familiarity with cloud‑based data and analytics stacks (e.g., BigQuery/Snowflake, Spark, Airflow, dbt) and with working with large‑scale event/identity data sets.
Experience collaborating with publishers, platforms, and/or retail media networks on data‑sharing and measurement programs, including navigating requirements for neutrality, transparency, and privacy.
Comfort working with internal and external documentation (help docs, PRDs, training) and turning them into productized experiences that reduce manual services lift.

Responsibilities

Set the foundations vision and roadmap for XMI
Define the platform vision for Cross‑Media Intelligence foundations aligned with LiveRamp’s clean room and measurement strategy.
Own and maintain a 6/12/18‑month roadmap for XMI foundational capabilities (data models, configuration frameworks, query templates, measurement operating system, governance) with clear customer and business outcomes (adoption, time‑to‑value, coverage, reliability, and cost).
Balance investments between net‑new capabilities (e.g., new channels, new reports, advanced modeling hooks) and maturing the underlying infrastructure for repeatability and scale.
Own core XMI clean room and measurement platform capabilities
Define requirements for the Cross‑Media Intelligence Clean Room as a managed, multi‑party clean room hosted by LiveRamp, including data onboarding patterns, asset schemas (audiences, exposures, conversions), and configuration primitives used across customers.
Product‑manage the measurement operating system that orchestrates data preparation, QA, job scheduling, and standardized outputs across XMI deployments.
Partner with Data Science and Engineering to design reusable components for control group creation, lift measurement, and multi‑touch attribution that power XMI’s standard reports (reach & frequency, cumulative reach, unique & overlapping reach, lift by frequency, attribution, incrementally).
Translate customer and market needs into product requirements
Work with brands, agencies, and measurement partners to deeply understand cross‑media measurement challenges (fragmented identity, siloed publisher reporting, limited visibility into true incremental impact) and convert them into prioritized foundations requirements.
Design configurable templates and granularity options (e.g., brand, sub‑brand, campaign, channel, publisher, property, creative, audience, goal) that can be reused across verticals and regions while preserving flexibility for advanced users.
Partner with Solutions Product and GTM teams to ensure the foundations roadmap supports evolving ICPs and key win patterns for Cross‑Media Intelligence.
Drive cross‑functional collaboration
Collaborate closely with Technical Foundations PMs, Data Science, and core Engineering to align XMI foundations with broader platform investments (identity, ingest, activation, analytics tooling, and clean room infra).
Partner with Solutions Product Management for Clean Room, Commerce Media Networks, and Measurement Enablement to ensure XMI foundations can be reused by adjacent solutions and packages.
Work with Product Marketing, Sales, and Customer Success to support pricing/packaging, qualification criteria, and implementation patterns for XMI (e.g., dataset requirements, reporting considerations, resource prerequisites).
Establish measurement & governance for XMI foundations
Define and track key KPIs for foundations health: report coverage, time‑to‑first‑insight, job success rates, uptime/latency, and cost per run, in partnership with Engineering and Data Science.
Create and maintain documentation, internal enablement, and runbooks that make XMI foundations understandable and operable by internal teams (GTM, services, support) and customers.
Co‑lead cross‑functional cadences (planning, launch reviews, business reviews) for XMI foundations to ensure alignment on priorities and outcomes across Product, Engineering, and GTM.
Define and evolve the core product surfaces that power XMI inside LiveRamp Clean Room, including configuration UIs, templates, and admin tooling for brands, agencies, publishers, and internal teams.
Partner with Data Science and Engineering to deliver scalable, resilient, and transparent cross‑media measurement capabilities that can be reused across customers and verticals, not just one‑off implementations.
Collaborate with GTM and Services to encode best practices (data requirements, QA patterns, learning agendas, standard run schedules) into the product so customers can onboard and see value faster.
Support internal product and commercial teams with clear artifacts (PRDs, UX flows, playbooks, training) that connect XMI capabilities to customer outcomes and case studies.