Food Service Sales Representative

Engaged•Saanich, BC

6d•CA$70,000•Onsite

About The Position

This position will be the primary contact for the Level Ground group of brands for Food Service and Wholesale accounts. The role involves identifying new business opportunities, managing existing accounts, leading the RFP process for large customers, and developing service agreements. The representative will act as the main contact for food service leads, manage account requests and pricing inquiries, and execute strategies to grow market share within coffee shops, offices, and institutional accounts. Building and maintaining strong relationships through regular communication and site visits is crucial. The role also requires collaboration with internal teams to ensure accurate fulfillment, pricing, and service levels.

Requirements

3+ years of experience in sales, customer service, account management, or hospitality-related roles
Strong communication skills, including phone, email, and in-person conversations
Experience using CRM tools to track sales activity and pipelines
Experience in business development and prospecting for new clients
Experience interacting directly with customers in a professional setting, including in-person visits
Ability to follow established sales strategies while building confidence and independence over time
Valid driver’s license and ability to travel to food-service tradeshows

Nice To Haves

Contract management experience would be an asset.
Exposure to food service, coffee, hospitality, retail, or CPG environments
Ability to manage your own schedule based on KPI performance
Experience writing and responding to RFPs

Responsibilities

Identify new business opportunities through prospecting, referrals, and research
Distribute sell sheets, samples, pricing information, and equipment training materials
Balance in-field time with administrative work including follow-ups, proposals, and reporting
Confirm and improve brand presence at the account level
Lead the RFP process for offices, institutions, and large food service customers in collaboration with the Sales Navigator
Coordinate internally to gather pricing, product specs, certifications, and operational requirements
Act as the main contact for food service leads
Manage account requests and pricing inquiries within approved margins
Provide price quotes for potential clients
Develop service agreements
Execute a strategy to grow market share within coffee shops, offices, and institutional accounts
Develop and maintain strong relationships through regular calls, site visits, and ongoing support
Implement and support promotional programs at the account level where applicable
Collaborate with internal teams to ensure accurate fulfillment, pricing, and service levels
Work scheduled hours as agreed upon, with flexibility as needed to support account demands
Participate in twice-monthly check-in meetings with the Sales Navigator to review goals and progress
Operate within pre-determined pricing and margin guidelines provided by the Sales Navigator
Maintain accurate records of account activity, opportunities, and follow-ups through our CRM
Represent the Level Ground group of brands professionally and consistently in all customer interactions