Flex Designer I

Softline Solutions•Glendale, CA

40d•$100,000 - $140,000

About The Position

We are seeking a mid-level Brand Systems Designer to serve as the production backbone of the Brand Systems team — the designer who keeps brand standards precise, assets sharp, and guidelines alive across a high volume of work. This role blends brand identity execution, commercial design, and multichannel output across print, digital, OOH, and marketing applications. You should be equally comfortable refining a logo system and producing packaging layouts, paid media assets, or email templates that stay rigorously on-system. This is not a template-fill role. The ideal candidate combines strong production craft with a genuine understanding of brand systems — knowing not just how to follow the standards, but why they exist — and brings an active curiosity about how AI tools can accelerate and elevate creative output.

Requirements

4-7 years of experience in brand identity design, brand systems, or related creative field.
Expert-level proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) — works directly in production files, not just at the concept level.
Strong working knowledge of motion and 3D tools (After Effects, Premiere, Cinema 4D, or equivalent) — able to concept and art direct; hands-on execution strongly preferred.
Genuinely motivated by business outcomes. You care that your research leads to better conversion, not just better-looking decks.
Proven track record authoring brand guidelines and making system-level decisions, not just applying standards set by others.

Nice To Haves

Agency, consultancy, or fast-paced in-house experience managing multiple brand identities and campaigns simultaneously — ideally across franchise, multi-location, or licensed brand environments
Background in packaging design — dieline familiarity, print spec awareness, or retail and CPG production context
Experience applying motion design or video tools (After Effects, Premiere, Cinema 4D, Blender, Keyshot, or equivalent) with a desire to grow in that direction
Familiarity with Figma for design systems documentation or digital handoff workflows

Responsibilities

Lead logo identity development from brief through delivery — primary marks, sub-brands, lockup systems, and the rationale that holds the system together
Architect brand systems end-to-end: define the standards for typography, color, iconography, photography direction, and imagery that scale across print, digital, and environmental applications
Own brand guideline development — building documents that are strategic, comprehensive, and written to be used by designers, partners, and vendors — not filed away
Establish how brand identity extends into 3D, motion, and video: concept and art direct across these channels, setting the creative standard for the team
Lead concepting for OOH, experiential, and environmental activations — translating brand systems into spatial and large-format contexts
Curate photography and imagery direction: develop art direction standards and creative briefs that keep visual output consistent across brand and commercial contexts
Apply brand systems thinking to commercial work — across brand touchpoints and visual frameworks that feed into print, packaging, campaign layout, paid media, marketing, and email
Contribute brand strategy copywriting: naming, messaging frameworks, brand voice guides, and positioning language in partnership with copy and strategy leads.