Fitness Sales Associate

Orangetheory Fitness Michigan•Troy, MI

3h•Onsite

About The Position

At Orangetheory Fitness, the Sales Associate role is focused on selling memberships and changing lives. This is a quota-driven sales position where success is measured by memberships sold. The ideal candidate is a competitive, results-driven sales professional with a proven track record in sales, who thrives on hitting targets and embraces accountability. The role involves prospecting new leads, booking first-time classes, conducting full discovery consultations, and converting prospects into paying members. It is an opportunity to build a career where hustle directly impacts compensation through bonuses.

Requirements

1+ years of proven sales experience (retail, gym, B2C, phone sales, or membership sales preferred)
Track record of meeting or exceeding sales quotas – we want closers, not order-takers
Hunter mentality – you're driven, persistent, and motivated
Excellent phone skills – comfortable making 20-30+ calls per day and handling objections
Extroverted personality – you energize people and create excitement
Urgency and follow-through – you don't wait for sales to come to you
Coachability – you take feedback and continuously improve your close rate
Comfortable with accountability – you own your numbers and take pride in your performance
High school diploma or equivalent required
Weekend availability required

Nice To Haves

Experience with CRM/sales tracking software
Background in fitness, wellness, or membership-based sales
Demonstrated ability to work in a quota environment

Responsibilities

Proactively call and text leads to book introductory sessions
Conduct 20-30+ outbound calls daily to prospects who've shown interest
Run full discovery consultations to understand prospect needs and overcome objections
Give high-energy studio tours and position the value of membership
Close sales on the spot – convert prospects during their first visit
Meet or exceed monthly membership sales quotas
Follow up persistently with prospects via phone, email, and text until they book or buy
Track sales activities and pipeline in our CRM system
Collaborate with coaches to ensure seamless handoff for first-time class experiences
Re-engage past leads and nurture warm prospects through strategic outreach
Provide exceptional member service to support retention (while maintaining focus on new sales)
Participate in Orangetheory classes to authentically speak to the product you're selling