Fitness Director

Crunch Fitness - JFF North America • Myrtle Beach, SC

13d • $35,000 - $100,000 • Onsite

About The Position

Join one of the fastest-growing fitness brands in the United States—Crunch Fitness! Crunch is a No Judgment Gym that believes serious exercise should be fun. We bring fitness and entertainment together in a high-energy environment where members feel welcome, supported, and motivated. Working at Crunch is more than a job. It is a chance to help people reach their fitness goals while being part of a positive team culture.

Requirements

• Current CPR/AED certification and basic First Aid knowledge.
• Current nationally recognized Personal Trainer certification or a four-year related degree such as Exercise Science, Sports Medicine, Physical Education, Nutrition, or a similar field.
• High school diploma or GED required.
• Must be able to lift heavy weights, squat, bend, reach, spot members, and stand or walk for extended periods.
• Must be able to frequently lift and/or move more than 50 pounds.
• Strong knowledge of Personal Training techniques, program design, anatomy, functional exercise, basic nutrition, and exercise science.
• Ability to conduct Fitness Assessments according to company protocol.
• Strong sales, communication, rapport-building, and leadership skills.
• Experience coaching and motivating individuals and groups.
• Ability to adjust and operate club equipment safely.
• Friendly, enthusiastic, professional, and positive attitude.
• Strong member-service focus with the ability to respond professionally to guests, members, and staff.
• Ability to design exercise programs that fit each client's needs.
• Commitment to personal integrity, personal health, continuing education, and professional growth.
• Willingness to follow company protocol, policies, and the Crunch 4 Pillars approach.
• A proven ability to build and grow a Personal Training business.
• Experience with floor pulls, front desk pulls, consultations, follow-up, and closing sales.
• Experience hiring, coaching, and developing Personal Trainers.
• A manager who knows the numbers, sets clear goals, follows the playbook, and holds the team accountable.
• Sales and leadership experience in a fitness, service, or performance-driven environment.
• A track record of meeting or beating sales goals.
• Someone who can stay positive, adapt quickly, and lead well in a fast-paced club.

Nice To Haves

• Previous Personal Training management experience preferred.

Responsibilities

• Recruit, hire, train, and develop a team of qualified Personal Trainers.
• Keep the fitness team engaged, productive, and aligned with company standards.
• Run regular one-on-one and team meetings to review performance, goals, wins, and areas to improve.
• Coach trainers on sales conversations, client service, programming, and member follow-up.
• Create growth opportunities for trainers when performance supports it.
• Manage trainer schedules, floor hours, and non-session hours within approved budgets.
• Address performance issues and employee relations matters with support from the General Manager or direct supervisor.
• Make sure members have access to a professional, knowledgeable, and energetic training team.
• Ensure trainers are delivering high-quality programs that support client goals and retention.
• Train staff on Crunch systems, standards, programs, and current fitness trends.
• Oversee accurate use of tools and systems such as VFP, ABC/Datatrak, Crunch U, Enhance, Styku, Club Connect, and trainer scheduling.
• Confirm Personal Training services are documented correctly, including assessments, measurements, programming, progress checks, and client notes.
• Support member questions or concerns related to fitness services.
• Ensure staff follows Time & Labor guidelines and manage overtime according to company policy.
• Keep trainer certifications current and uploaded as required.
• Drive Personal Training revenue through consultations, promotions, retention, and consistent member outreach.
• Sell directly and lead by example on the floor and at the front desk.
• Coach trainers through role play, observation, and feedback so they can improve their sales process.
• Manage schedules and resources based on the club's KPIs and daily needs.
• Help reduce attrition by making sure the Client Journey is followed, especially during the first 90 days.
• Communicate business results, takeaways, and action plans to the General Manager.
• Execute monthly marketing initiatives and create new business by engaging members off the floor.

Benefits

• Free gym membership
• 401(k)
• Bonus based on performance
• Dental insurance
• Employee discounts
• Free uniforms
• Health insurance
• Paid time off
• Training & development
• Vision insurance
• Free VIP Crunch Fitness membership
• Health, dental, vision, disability, and life insurance options.
• Paid time off, parental leave, commuter benefits, and 401(k).
• Tuition reimbursement for continuing education and complimentary CPR/AED re-certifications.
• Employee discounts, free uniforms, contests, ongoing training, mentorship, and advancement opportunities.
• Opportunity to grow into the Club Manager role.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED