Fitness Director

Crunch Fitness - JFF North America•Greenville, SC

12d•$35,000 - $100,000•Onsite

About The Position

The primary objective of the Fitness Director is to maximize the number of members who participate in, and as a result retain, our paid Personal Training services. This will be accomplished by meeting and exceeding both new client acquisition and existing client retention goals. This is a salaried exempt position. The Fitness Director will achieve these objectives by managing and coaching the front-end selling process of the CrunchOne Kickoff, managing and coaching the delivery of personal training services, and owning the client experience by guiding each member's journey through our personal training and paid programming. The Fitness Director is responsible for communicating and upholding company standards and leading by example. The Fitness Director will ensure that team members consistently execute the basics of punctuality, dress code compliance, friendliness, and cleanliness.

Requirements

Salaried exempt position
Manage and coach the front-end selling process of the CrunchOne Kickoff
Manage and coach the delivery of personal training services
Own the client experience by guiding each member's journey through our personal training and paid programming
Communicate and uphold company standards and lead by example
Ensure team members consistently execute the basics of punctuality, dress code compliance, friendliness, and cleanliness
Perform CrunchOne Kickoffs
Coach, role play, and guide individual personal trainer direct reports on how to sell
Manage schedules and direct resources as informed by the various KPIs
Ensure proper execution and communication of the Client Journey, with emphasis on the first 90 days
Ensure that all Personal Trainers deliver high-quality programs to their clients backed by a scientific rationale
Hire, train, and manage a team of qualified Personal Trainers
Conduct meetings with direct reports to review performance and offer direction, motivation, and guidance toward achieving individual and company goals
Client servicing is limited to no more than 5 personal training clients
Remaining scheduled hours should be dedicated to sales, coaching, member engagement, trainer development, operational execution, and department growth
Compliance with uniform policy
Ensure accurate administration of Personal Training services including, but not limited to, usage of the Enhance program, goal tracking, measurement tracking, program design, and progress reports
Maintain reports and data for clarity into performance of the business
Communicate takeaways and plans for improvement to the General Manager

Responsibilities

Meet and exceed new client acquisition and existing client retention goals
Sell directly by performing CrunchOne Kickoffs
Coach, role play, and guide individual personal trainer direct reports on how to sell
Manage schedules and direct resources as informed by the various KPIs
Ensure proper execution and communication of the Client Journey, with emphasis on the first 90 days
Ensure that all Personal Trainers deliver high-quality programs to their clients backed by a scientific rationale
Hire, train, and manage a team of qualified Personal Trainers
Conduct meetings with direct reports to review performance and offer direction, motivation, and guidance toward achieving individual and company goals
Client servicing is limited to no more than 5 personal training clients
Remaining scheduled hours should be dedicated to sales, coaching, member engagement, trainer development, operational execution, and department growth
Compliance with our uniform policy - crunch polo, black pants or shorts & crunch nametag
Ensure accurate administration of Personal Training services including, but not limited to, usage of the Enhance program, goal tracking, measurement tracking, program design, and progress reports
Maintain reports and data for clarity into performance of the business
Communicate takeaways and plans for improvement to the General Manager