Fitness Coach
About The Position
The Coach is responsible for delivering scientifically designed Orangetheory Fitness workouts within AFG HoldCo studios while creating a high-energy, motivating, and results-driven member experience. This role requires the ability to effectively coach and engage multiple members in a group fitness setting while maintaining strong time management, communication, and motivational skills. The Coach confidently represents the Orangetheory Fitness brand by delivering exceptional coaching experiences, fostering meaningful member relationships, and supporting member retention and engagement. This role partners closely with the studio team to contribute to sales and retention goals, maintain a welcoming and inclusive studio environment, and ensure a seamless member experience before, during, and after classes. The Coach must possess a well-rounded understanding of fitness principles, including endurance, strength, and power training, and effectively utilize Orangetheory programming, technology, and coaching tools to optimize member performance, safety, and results. The Coach reports directly to the Head Coach.
Requirements
- High school diploma or equivalent required
- Minimum of 1 year of group fitness training or personal training experience required
- Current Orangetheory Fitness approved fitness certification required (e.g., NASM, ACE, ACSM, NSCA, or equivalent)
- Strong communication and interpersonal skills with the ability to engage and motivate diverse members
Nice To Haves
- Bachelor’s degree preferred
- Prior experience in customer service, sales, hospitality, or a related client-facing role preferred (0–1 year)
Responsibilities
- Deliver an engaging, high-energy group workout experience for all members each class session.
- Provide a welcoming, inclusive, and motivating experience for all members, prospective members, and guests, ensuring every interaction reflects brand standards of Orangetheory Fitness.
- Accurately complete and maintain all required member documentation and records using company systems and tools.
- Participate in scheduled team meetings, trainings, and ongoing professional development opportunities.
- Conduct studio tours, clearly communicate membership options, and confidently respond to questions regarding programs and services.
- Partner with studio team members to create a seamless, positive experience for prospective and current members.
- Support achievement of individual and team sales goals through outreach, follow-ups, and lead generation activities that drive membership growth.
- Build relationships within the local community to increase brand awareness and generate new business opportunities.
- Support marketing initiatives, including social media engagement and participation in community events and studio activations.
- Maintain a clean, organized, and well-presented studio environment in alignment with company standards.
- Communicate effectively with members and prospects across multiple channels, including in-person, phone, email, and text.
- Accurately process sales transactions, including cash and credit card payments, with integrity, accuracy, and attention to detail.
- Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues when appropriate.
- Understanding of and commitment to exceptional customer service and the core values at AFG HoldCo.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
