Sr Financial Product Strategy Manager – HELOC & Mortgage

LendingClub•San Francisco, CA

2d•Hybrid

About The Position

LendingClub (soon to be Happen Bank) is expanding its home lending capabilities and partnerships, with a focus on delivering home equity and mortgage solutions through digital and embedded experiences. This role is a hands-on leadership position responsible for owning and growing the embedded home equity and mortgage business, managing key external partnerships, and continuously improving the end-to-end member experience. The role sits within the Consumer business and operates at the intersection of product, partnerships, marketing, operations, legal/compliance, and analytics. The individual will act as the General Manager for the embedded home lending journey, from initial engagement through funding and beyond, partnering closely with leaders across Lending and Product to drive performance, scale, and member value.

Requirements

6+ years of experience in financial services, with at least 5 years in mortgage, HELOC, home equity, or related home lending.
Experience working with embedded finance, partner-led, or white-label lending models.
Strong program and project management skills, with a track record of driving complex, cross-functional initiatives.
Familiarity with mortgage and HELOC regulatory frameworks and comfort partnering closely with Legal and Compliance.
Experience defining, tracking, and evolving KPIs and operating metrics.
Collaborative and influential, with the ability to lead without authority across Product, Technology, Operations, and external partners.
Clear and effective communicator, able to translate complexity into actionable direction.
Comfortable operating independently in a fast-paced, highly cross-functional environment.
Bachelor’s degree in a related field; or equivalent work experience.

Nice To Haves

Direct experience at a mortgage or HELOC broker, correspondent lender, or fintech home lending platform.
NMLS license or experience working closely with licensed sales or operations teams.
Experience launching or scaling embedded lending partnerships.
Background building digital banking or lending journeys.

Responsibilities

Own end-to-end performance of HELOC and embedded mortgage offerings, including traffic, conversion, approval, funding, member satisfaction, and unit economics.
Map, manage, and continuously improve the member journey, reducing friction and drop-off while increasing relevance and engagement.
Translate business objectives into clear priorities and measurable outcomes.
Serve as the day-to-day owner for key mortgage and home equity partners, including SLAs, issue escalation, roadmap alignment, and ongoing business reviews.
Collaborate with partners on joint initiatives across offers, messaging, and funnel optimization to drive mutual value.
Partner with Product, Marketing, and Data teams to define where and how home lending solutions appear across LendingClub experiences.
Design and prioritize experiments around targeting, placement, messaging, and offer presentation.
Identify cross-sell and lifecycle opportunities tied to member behavior and financial health signals.
Define and own core performance metrics for HELOC and mortgage products, including lead volume, conversion, funded volume, revenue per member, and complaint trends.
Build operating dashboards and routines that translate data into clear insights and recommendations for senior leadership.
Partner with Legal, Compliance, Risk, Operations, and HR to support compliant mortgage distribution models, including referral and broker-based structures.
Help define scalable operating models across people, process, and technology.
Draft and refine procedures, scripts, and playbooks to support internal teams as LendingClub expands in home lending.
Ensure controls are compliant, repeatable, auditable, and clearly owned.
Build data-driven business cases to support expansion into new products, partners, and geographies.
Provide prioritized inputs into Product and Technology roadmaps, including capabilities such as lead routing, CRM workflows, compensation logic, and reporting.
Partner with Performance and Lifecycle Marketing teams to drive sustained growth and adoption.
Partner with Customer Service to review feedback and complaints, conduct listening sessions, and identify journey improvements.
Bring member, partner, and internal insights into a structured backlog and drive continuous improvement.