Financial Planning & Analysis (FP&A) Director

Gimme Seaweed•Bay Area, CA

4d•$165,000 - $195,000•Hybrid

About The Position

As pioneers of the seaweed category, Gimme introduced the world’s first line of Certified Organic and Non-GMO Project Verified roasted seaweed snacks in 2012 and has since grown to become the #1 selling, premium, organic seaweed-based snack. Led by founders and visionary food entrepreneurs Annie Chun and Steve Broad, the company takes great pride and care in creating delicious and convenient snacks inspired by their Korean heritage and believes that seaweed represents a sustainable path forward that nourishes people and the planet. With eyes focused on the future, Gimme is on a mission to increase its impact by winning over a whole new generation of foodies. The company is assembling a team of talented and driven individuals who are just as excited about the future of seaweed as they are. Gimme was recognized by Inc. magazine in the 2025 Inc. 5000 list of America's fastest-growing private companies, achieving 183% growth over the past three years.

Requirements

Exceptional financial modeling and analytical skills, with the ability to build complex models from scratch and translate outputs into clear, actionable insights for senior leadership
Deep understanding of P&L drivers in a branded consumer products business, including gross-to-net revenue, product and landed costs, and contribution margin
Strong commercial instincts — you understand how business decisions translate into financial outcomes and can connect the dots across Sales, Marketing, and Operations
High ownership mindset with a proactive, solutions-oriented approach; you identify what needs to get done and do it without waiting to be asked
Exceptional attention to detail combined with the ability to synthesize complex financial data into clear, actionable insights for a non-financial audience
Strong executive presence and communication skills, with experience presenting financial results and recommendations to senior leadership and Boards
Comfortable navigating ambiguity and operating effectively in a fast-moving, entrepreneurial environment where processes are still evolving
Collaborative and credibility-driven — you build trust quickly across functions by understanding the business, not just the numbers
Strong systems aptitude with hands-on experience in ERP platforms (NetSuite preferred), financial planning tools, and BI reporting solutions
Demonstrated ability to leverage automation and AI tools to improve forecasting accuracy, reporting efficiency, and analytical scale
Experience managing and developing direct reports while remaining hands-on in execution
Bachelor's degree in Finance, Accounting, Economics, or a related field required
10+ years of progressive financial planning and analysis experience in food & beverage or consumer packaged goods (CPG)
Excellent training from larger CPG or food & beverage companies and the ability to translate those learnings into effective strategies for high-growth entrepreneurial environments
Demonstrated success partnering with executive leadership to drive strategic planning, budgeting, forecasting, and business decision-making
Experience leveraging data and analytics to develop actionable insights, improve forecasting accuracy, and enhance business performance
Familiarity with syndicated data sources (i.e. Nielsen, Numerator) and customer portals to extract and analyze data
Advanced financial modeling, Excel, and analytical skills, with the ability to synthesize complex data into clear recommendations for senior leadership
Strong technology and systems aptitude, including experience with ERP platforms (NetSuite preferred), financial planning tools, business intelligence solutions, and AI tools for financial analysis and automation
Experience developing and continuously improving Board-level and senior management reporting of financial results and key performance metrics
Excellent communication, presentation, and cross-functional collaboration skills, with the ability to influence stakeholders at all levels of the organization

Nice To Haves

MBA preferred
CPA a plus

Responsibilities

Lead the company's annual budgeting process using a zero-based approach, built at a granular level with costs, revenue, and margins developed by customer and SKU, coordinating inputs across all functions and consolidating into a comprehensive company-wide financial plan
Develop and maintain rolling forecasts, translating business drivers into financial projections with clear assumptions and scenario analyses
Identify, define, and quantify the key business drivers used to develop the annual budget, establishing a KPI framework that enables ongoing performance tracking, variance analysis, and year-to-go forecasting
Partner with the CEO, CFO, and leadership team on long-range strategic planning
Support month-end close by preparing variance analyses, flux commentary, and financial summaries for distribution to senior management
Support the annual audit and tax preparation process by providing financial data, schedules, and analysis as needed
Own detailed variance analysis of net sales and gross margin, including the drivers of sales growth across distribution gains, velocity, and promotional activity, and the impacts on gross margin of customer pricing, supplier costs, landed costs, customer mix, and product mix
Lead the preparation of monthly, quarterly, and annual financial reporting packages for the CEO and Board of Directors, including P&L, balance sheet, cash flow, and key performance metrics
Drive the development of business intelligence dashboards and reporting tools that expand management visibility into key operational and commercial performance metrics, including household penetration, Nielsen and SPINS syndicated data, distributor shipment data, trade spend by customer, freight costs by customer, 3PL inventory storage and handling metrics, days inventory on hand, and days sales outstanding
Prepare materials and analyses for Board meetings and investor communications as needed
Build and maintain customer-level and channel-level P&L models, including gross-to-net analysis, trade spend, 3PL fees, commissions, and contribution margin
Support quarterly business reviews (QBRs) for top customers, including customer P&L analysis on both a direct and indirect basis versus budget
Partner with Sales, Marketing, and Operations to evaluate new customer, route to market, promotion, and product opportunities
Collaborate with Sales, Marketing, and Operations on Price Pack Architecture (PPA) to enable and plan for customer price increases, considering desired retail shelf price, required distributor and retailer margins, and target company margins
Provide a Finance perspective on S&OP demand plans
Partner with Operations and the Cost Accounting Manager to develop and maintain product and landed costs by SKU, freight out costs by customer, and 3PL storage and handling costs
Support Gimme’s planned U.S. manufacturing facility's budgeting, P&L, and cash flow forecasting
Analyze manufacturing, logistics, and procurement variances and translate findings into actionable recommendations
Evaluate supply chain cost savings opportunities with financial modeling and ROI analysis, such as automated manufacturing production equipment, packaging changes, establishing a second 3PL on the East Coast, and customer direct import of finished goods
Lead FP&A systems and tools strategy, including financial planning software, NetSuite reporting, and business intelligence solutions
Drive continuous improvement in forecasting accuracy, reporting efficiency, and analytical capabilities, including leveraging AI tools where applicable
Manage and develop one direct report (FP&A Manager), while remaining hands-on in model building, analysis, and deliverable preparation