Field Sales Professional - Sarasota, FL

Varsity BrandsSarasota, FL
$60,000 - $70,000Hybrid

About The Position

BSN SPORTS, a Varsity Brands Company, is the largest team sporting goods equipment and apparel distributor in the United States with over 50 years of experience. Our mission is to support the Heart of the Game by saving coaches and administrators time, allowing them to focus more on impacting young lives. This full-time hybrid role requires living and traveling within the assigned territory (Sarasota/Manatee, FL) 2-5 days per week. The position operates in a hybrid environment, including a home office, schools, communities, and events. The Field Sales Professional will act as a consultative partner to various athletic programs, driving full-cycle sales from prospecting to post-sale service. Leveraging CRM tools and data insights, the role focuses on identifying growth opportunities, expanding multi-sport penetration, and building a new business pipeline through in-person engagement and strong relationship management.

Requirements

  • High level of self-direction and autonomy in managing tasks, projects, and responsibilities.
  • Excellent problem-solving, organizational, and multi-tasking skills.
  • Excellent verbal and written communication abilities.
  • Proficiently prioritize and manage tasks, demonstrating strong time management skills.
  • Intermediate skill in Microsoft Word, Excel, Power Point, and CRM.
  • Ability to cultivate an in-home office environment that is distraction-free.
  • 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
  • Associate’s degree or equivalent work experience.
  • Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.
  • Resilience to handle rejection and persistence to turn challenges into opportunities.

Nice To Haves

  • Bachelor's degree is preferred.

Responsibilities

  • Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory.
  • Drive full-cycle sales execution, including proactive prospecting, lead generation, account management, and post-sale service.
  • Deliver best-in-class support to simplify operations for coaches and program leaders.
  • Leverage CRM tools, data insights, and disciplined territory planning to identify growth opportunities.
  • Expand multi-sport penetration within existing accounts and build a strong pipeline of new business.
  • Engage consistently in person, manage strong relationships, and adhere to the highest ethical standards to position BSN Sports as a trusted, long-term partner.
  • Provide best-in-class, consultative customer service to coaches across an assigned territory.
  • Generate revenue and meet sales/growth targets.
  • Actively develop and qualify leads within the respective territory through cold-calling and lead generation campaigns.
  • Navigate multiple functions within the company’s CRM, including prospecting, account management, and activity tracking.
  • Increase sales in existing accounts by selling to all sports at all levels.
  • Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
  • Manage account lists and travel on location within the assigned territory.

Benefits

  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!
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