Field Sales Professional - Rutland, VT

Varsity Brands•Rutland, VT
•Hybrid

About The Position

BSN SPORTS, a Varsity Brands Company, is the recognized leader in team athletic gear and has been for over 50 years. Our mission is to save coaches and administrators time off the field so they can focus on impacting young lives. The Field Sales Professional will serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within an assigned territory. This role drives full-cycle sales execution, from prospecting and lead generation to account management and post-sale service, while delivering best-in-class support. By leveraging CRM tools, data insights, and disciplined territory planning, the Field Sales Professional will identify growth opportunities, expand multi-sport penetration within existing accounts, and build a strong pipeline of new business. This position requires consistent in-person engagement, strong relationship management, and adherence to the highest ethical standards to position BSN Sports as a trusted, long-term partner.

Requirements

  • Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring efficient and independent workflow.
  • Possess excellent problem-solving, organizational, and multi-tasking skills.
  • Excellent verbal and written communication abilities are essential.
  • Proficiently prioritize and manage tasks, demonstrating strong time management skills.
  • Intermediate skill in Microsoft Word, Excel, Power Point, and CRM.
  • Cultivate an in-home office environment that is distraction-free.
  • 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
  • Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Nice To Haves

  • Bachelor's degree is preferred.

Responsibilities

  • Provide best-in-class, consultative customer service to coaches across an assigned territory.
  • Generate revenue and meet sales/growth targets.
  • Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
  • Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
  • Increase sales in existing accounts by selling to all sports at all levels.
  • Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
  • Manage your account list and travel on location within your assigned territory.

Benefits

  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!
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