Field Sales Professional - New Haven, CT

Varsity Brands•New Haven, CT

2d•$55,000 - $60,000•Hybrid

About The Position

BSN SPORTS, a Varsity Brands Company, is the largest team sporting goods equipment and apparel distributor in the United States with over 50 years of experience. Our mission is to support the Heart of the Game by saving coaches and administrators time through excellent service platforms, allowing them more time to impact young lives. The Field Sales Professional will serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within an assigned territory. This role drives full-cycle sales execution, from prospecting and lead generation to account management and post-sale service, while delivering best-in-class support. By leveraging CRM tools, data insights, and disciplined territory planning, the Field Sales Professional will identify growth opportunities, expand multi-sport penetration within existing accounts, and build a strong pipeline of new business. Consistent in-person engagement, strong relationship management, and adherence to ethical standards will position BSN Sports as a trusted, long-term partner.

Requirements

Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring efficient and independent workflow.
Excellent problem-solving, organizational, and multi-tasking skills.
Excellent verbal and written communication abilities are essential, enabling effective interaction with both external clients and internal team members.
Proficiently prioritize and manage tasks, demonstrating strong time management skills to meet deadlines and optimize overall efficiency in a dynamic work environment.
Intermediate skill in Microsoft Word, Excel, Power Point, and CRM.
Cultivate an in-home office environment that is distraction-free.
3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Nice To Haves

Resilience to handle rejection and the persistence to turn challenges into opportunities.

Responsibilities

Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
Generate revenue and meet sales/growth targets.
Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
Increase sales in existing accounts by selling to all sports at all levels.
Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
Manage your account list and travel on location within your assigned territory.