Field Sales Professional - LeHigh Valley, PA

Varsity Brands•Allentown, PA

2d•Hybrid

About The Position

BSN SPORTS, a Varsity Brands Company, is the largest team sporting goods equipment and apparel distributor in the United States with over 50 years of experience. Our mission is to save coaches and administrators time off the field so they can focus on impacting young lives. The Field Sales Professional will serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within an assigned territory. This role drives full-cycle sales execution, from prospecting and lead generation to account management and post-sale service, while delivering excellent support. By leveraging CRM tools, data insights, and territory planning, the Field Sales Professional will identify growth opportunities, expand multi-sport penetration, and build a strong pipeline of new business. This position requires consistent in-person engagement and strong relationship management to establish BSN Sports as a trusted, long-term partner.

Requirements

Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities.
Excellent problem-solving, organizational, and multi-tasking skills.
Excellent verbal and written communication abilities.
Proficiently prioritize and manage tasks, demonstrating strong time management skills.
Intermediate skill in Microsoft Word, Excel, Power Point, and CRM.
Cultivate an in-home office environment that is distraction-free.
3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
Associate’s degree or equivalent work experience.
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Nice To Haves

Bachelor's degree is preferred.

Responsibilities

Provide best-in-class, consultative customer service to coaches across an assigned territory.
Generate revenue and meet sales/growth targets.
Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
Increase sales in existing accounts by selling to all sports at all levels.
Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
Manage your account list and travel on location within your assigned territory.