Field Sales & Event Team Lead

Fresh Prep Foods Inc•Vancouver, BC

41d•CA$25•Hybrid

About The Position

Join Fresh Prep — a dynamic leader revolutionizing how Canadians experience food through sustainable meal kit delivery. As one of Canada's fastest-growing companies and a certified B Corporation, we're committed to making it easier for people to eat well and live better. We're proud to be recognized as a workplace where innovation meets impact. Our numerous accolades - including BC's Top Employers 2025, placement on The Globe and Mail's prestigious Canada's Top Growing Companies list and recognition as one of Deloitte’s Best Managed Companies - reflect our commitment to excellence in both customer experience and employee satisfaction. Our collaborative culture brings together passionate food lovers, sustainability champions, and tech innovators who are reshaping the future of food delivery. WHO YOU ARE Self Starter: You are comfortable owning a task from start to finish and you take the initiative to make continuous process improvements. You observe strict deadlines and hold yourself accountable for your deliverables. Strong Communicator: Your verbal and written communication skills allow you to get results across easily and quickly, in a friendly and professional manner. Adaptable: You thrive in a changing environment and are able to pivot direction easily. Open: You are open to constructive feedback, but aren’t afraid to let your opinions be known. You approach the problem at hand from a strategic and empathetic point of view. Scope The Field Sales and Event Team Lead, under the direction of the Manager of Business Development and Events, is responsible for building corporate and community relationships to drive customer acquisitions and revenue growth. This role is highly performance-driven, with a clear focus on achieving and exceeding sign-up targets at every scheduled event and activation. Working cross-functionally, the Field Sales and Event Team Lead converts opportunities into measurable results, consistently delivering top-tier performance and contributing to overall business objectives. This individual is expected to be a top performer in the field, leading by example in sales execution, customer engagement, and conversion. The role actively prospects new businesses and clients within service areas across Canada to ensure a strong and continuous pipeline for growth. In addition, the Field Sales and Event Team Lead organizes, executes, and ensures the success of both in-person and virtual activations, including community events, trade shows, and markets, with a strong emphasis on maximizing sign-ups, paying customers and cost per acquisition. This position also involves hiring, training, and scheduling field ambassadors, setting clear performance expectations, and coaching the team to meet or exceed sign-up goals at each event. This is a six-month, hourly, contract position of up to 40 hours per week, primarily spent in-market executing activations and driving high-impact results with an opportunity to review and extend into a full year contract.

Requirements

1-2+ years’ experience in event planning and sales. Brand Ambassador sales experience a bonus.
1-2+ years managing growth projects involving internal and external stakeholders
1+ years of B2B networking experience
Fluent in English
Class 5 Drivers License Required with access to a reliable vehicle
Ability to work irregular hours including evenings and weekends to achieve KPIs
Deep understanding of the business landscape, and can leverage your connections to open up new growth opportunities
Postsecondary degree or diploma in business, marketing, economics, or a related field
Excellent organizational, strategic, planning, and implementation skills
Ability to create realistic schedules and meet deadlines
Strong analytical and research skills
Excellent interpersonal, communication, and relationship management skills
Excellent attention to detail and a high degree of accuracy
High level of integrity, confidentiality, and accountability
Ability to respond appropriately in high-pressure situations with a calm and steady demeanor
A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
Comfort with Google Suite (Sheets, Docs, Slides, Chat etc.) and other office software

Responsibilities

Proactively identify, secure, and execute high-impact in-market events with teams of field ambassadors to drive sales, customer acquisition, and consistently achieve or exceed sign-up targets across Vancouver, the Fraser Valley, and Vancouver Island.
Own event performance end-to-end, ensuring each activation delivers strong conversion rates and contributes to overall revenue goals, with a focus on being a top-performing channel.
Serve as the on-site lead for all events, overseeing setup, execution, and teardown while actively driving engagement and leading the team to meet or surpass performance targets.
Partner with the Business Development and Events Manager to build and execute the 2026/2027 event calendar, prioritizing high-performing opportunities and continuously improving results based on data and learnings.
Recruit, train, and coach field ambassadors to deliver best-in-class customer interactions and consistently meet or exceed sign-up goals at every event.
Meet or exceed agreed sales and acquisition targets through negotiating and closing business deals
Build strategic, long-term partnerships by proactively sourcing and engaging aligned organizations, while implementing a systematic, process-driven approach to outreach and relationship management using tools like LinkedIn, SeamlessAI, and HubSpot to drive continuous business growth for Fresh Prep
Stay up-to-date on Fresh Prep’s product and service offerings
Use knowledge of the market and competitors to identify and develop the company’s unique selling propositions and differentiators
Track and record activity on accounts and ensuring that data is accurately entered and managed within the company’s sales management system
Handle client objections by clarifying information, emphasizing benefits, and working through differences to a positive conclusion

Benefits

Flexible work arrangements with options to work from home or in the Vancouver office.
Weekends and evenings as required depending on event schedules.
Competitive rate that recognizes your skills and experience
An energetic, inclusive workplace where your voice matters and your contributions drive real impact
Exclusive food perks that let you experience our amazing products
A culture that celebrates innovation, encourages professional development, and supports work-life balance
The opportunity to be part of a certified B-Corporation making a tangible difference in sustainable food systems

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