Field Marketing Strategist - Automation

Galloup•Conshohocken, PA

4d•Onsite

About The Position

Reporting to the Director of Marketing, the Field Marketing Strategist serves as a critical link between corporate marketing and our sales and specialist teams. They are responsible for supporting the development and execution of the marketing plan for [insert product segment] products and services, which support the sales and business initiatives related to these product lines and categories.

Requirements

3 years of marketing experience or closely related field.
Bachelor’s degree in marketing or similar field, a technical degree, or equivalent experience.
High competency in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook; knowledge of digital communication channels, omnichannel campaign execution, and measurement practices.
Strong organizational skills with the ability to coordinate many moving pieces; able to manage multiple projects simultaneously in a dynamic environment.
Embodies a learning mindset; team-oriented with ability to work well with diverse cross-functional groups; strong collaboration skills to brainstorm, share ideas, and influence key stakeholders across business groups, marketing, sales, and supplier teams.
Strong written and verbal communication and presentation skills; comfortable presenting to small and large groups; comfortable leading meetings and influencing individuals and groups to drive consensus and action.
Ability to see, talk, and hear; ability to sit for 8 hours a day.

Nice To Haves

Background in B2B technical marketing, ideally within industrial markets; experience working with identified vendor or solution sets; experience in electrical or industrial distribution is a plus.
Experience working in marketing automation platforms.

Responsibilities

Act as the bridge between marketing, sales, and key suppliers within the business area; coordinate efforts and maintain active communication with internal customers and external vendor partners to ensure planning and success of marketing programs and projects.
Collaborate with suppliers to understand strategic priorities and new campaign content and product/service launch plans; ensure awareness within the field organization and work with field teams to identify fit and function as part of their overall growth plans.
Using vendor information and field initiatives, partner with sales and specialist stakeholders to define annual marketing plans and priorities that support revenue generation for the [insert product segment] business across regions.
Collectively develop a commercial plan for the year by segment and/or vendor; work with the field to build out initial plan ideas, fully defining for the marketing department what is to be done and coaching as needed; feed the plan into the appropriate Marketing Department queue in a timely and vetted manner and help maintain updates throughout the year as priorities shift.
Maintain working relationships with sales managers, specialist teams, supplier teams, and the marketing team overall.
Where applicable, liaise with product and service specialists to understand offerings, customer segments, industries, personas, and value propositions; develop deep knowledge in your dedicated area to help drive more effective messaging and content creation.
Serve as the first point of contact for marketing-related questions and requests in the field; capture and prioritize feedback from the field on marketing campaigns and events and take appropriate action.
Work closely with identified key suppliers’ marketing plans; understand available content and suggest assets to leverage; communicate progress and ensure commitments are met accurately and on time; support Marketing Communications by advising of changes to supplier authorizations or branding and assisting with content development and deployment as needed.
Supplement event definition, planning, and execution—both in-person and virtual—as needed to support the marketing events lead.
Maintain open communication lines with key stakeholders and support monthly and quarterly cadences with stakeholders including sales leadership and supplier partners.
Manage, execute, and work closely with Marketing Operations to track KPIs and provide campaign results for regional activities.
Track lead flow to ensure appropriate sales channels are following up on all leads in a timely manner.
Ensure all vendor brand guidelines are adhered to.
Perform other duties and projects as assigned.