Field Marketing & Sales Manager

United Payroll, LLC•Syracuse, NY

3d•$65,000 - $70,000•Hybrid

About The Position

The United Group of Companies, Inc. is a leader in real estate development and management with over 50 years of industry expertise. They are seeking a full-time Field Marketing & Sales Manager to join their Corporate office team. This role will oversee their portfolio in Syracuse, NY, focusing on local grassroots outreach, marketing events, and generating new resident leads. The company has been recognized as a Top Workplaces employer for multiple consecutive years and has received awards for its management company.

Requirements

3+ years of experience in social media marketing, community marketing/outreach, traffic generation, and/or a sales-focused role.
Experience with CRM platforms, Microsoft Office and Canva.
Demonstrates integrity on a personal and professional level
Exceptional communication and leadership skills
Ability to solve problems involving residents, maintenance, and challenging situations.

Nice To Haves

Property management experience is preferred but not required.
Bachelor’s degree in Marketing, Sales, or a related field preferred.

Responsibilities

Responsible for all local grassroots outreach efforts and developing relationships and co-marketing opportunities with a variety of local organizations
Plans marketing events, such as tabling or exhibiting, to increase awareness of the properties and generate new resident leads
Partners with property managers and the corporate marketing team in creating calendars, fliers, posters, newsletters, print and social media ads, and other materials for the purpose of promoting upcoming events and building overall brand awareness
Monitors overall traffic goals for individual events and overall property performance and evaluates quality of traffic
Monitors leasing velocity and performance, creating strategic sales initiatives to hit leasing and occupancy goals
Manages Marketing and Leasing calls to ensure deliverables from on-site team
Evaluate vendor performance and update vendor-managed campaigns to increase performance, obtain competitive vendor quotes, and manage marketing vendor relationships
Manage marketing budgets for each community and work with the Property Manager and Property Accountant accordingly
Manage and update digital marketing platforms, including but not limited to: ILS sites, Google Business pages, social media, Chamber of Commerce platforms, local business pages
Assists in managing social media accounts for the properties and responsible for meeting social growth goals
Works in conjunction with the marketing services team to design and develop advertising and marketing collateral for print and electronic media outlets in accordance with plan and budget
Responsible for reporting on marketing and leasing performance metrics
Attends and/or speaks at events to raise local awareness and generate a prospect pipeline for the leasing team
Maintains and executes on an ongoing 90-day marketing plan for properties that includes community outreach initiatives, digital, print, and other marketing activities
Reports on results of marketing activities and adjusts tactics as needed to drive marketing and leasing results internally and for clients.
Monitors marketing collateral and supplies; orders supplies from the corporate marketing team as needed; stocks supplies upon receipt
Assists with overall leasing of vacant units

Benefits

Medical – Highmark BlueShield of Northeastern NY – 3 insurance plans with HSA options
Dental + Vision
Life Insurance – Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans
401K Retirement Plan – Voya Financial; Employee Contribution Eligibility at 1st of the month following 90 days; eligible for Employer Match after 1 Year of Service; up to 4% Company Match.
Employee Assistance Program
United Concierge Medicine (24/7 telemedicine service, including Mental Health)
Calm App premium subscription
Learning Care Group (childcare tuition discount)
Dependent Care FSA
Tuition Assistance Program
Personal (24 Hours), Sick (56 Hours), and Vacation Time (80 Hours; escalated based on years of service up to 160 Hours)
10 Company Paid Holidays.