Field Marketing Representative (Frederick, Maryland)

NewVine Employment Group•Frederick, MD

9h•Onsite

About The Position

We are hiring Field Marketing Representatives to be the face of our brands inside dispensaries. Each rep owns a territory that splits the state, and both reps are cross-trained to represent our brands. You will spend most of your week in stores running pop-ups, talking to customers and budtenders, growing our social media presence, and capturing customer contact information. You are equal parts brand ambassador, social media creator, and in-store sales driver. This is a relationship job. When you are in a store, you should always be doing one of two things: talking to a customer to drive a purchase, or talking to a budtender to build a stronger relationship that keeps our brands front and center.

Requirements

Hands-on social media experience: you know how to create content, post consistently, and grow an audience.
Comfortable approaching strangers and starting conversations that lead to a sale.
Reliable, self-directed, and able to manage your own schedule across a territory.
Must meet the legal age to work in licensed cannabis retail in our state and pass any required background or licensing checks.
Valid driver's license and reliable transportation for travel between dispensaries.

Nice To Haves

Prior field marketing, brand ambassador, retail, or budtender experience.
Existing relationships with dispensaries or budtenders in the territory.
Familiarity with the cannabis product category.

Responsibilities

Run scheduled pop-up events in dispensaries across your territory to drive product trial and same-day purchases.
Engage customers on the floor, explain the product lineup, answer questions, and guide them toward a purchase.
Distribute branded swag to customers and use it to start conversations and reward purchases.
Build relationships with budtenders so they recommend our brands when you are not in the store.
Own day-to-day social media for your territory: capture content at pop-ups and in stores, post consistently, and engage with followers.
Grow followers and engagement by converting in-store customers into social media followers.
Keep posts on-brand and compliant with cannabis advertising rules in our market.
Collect customer information at every pop-up, including phone number and email, with clear opt-in.
Get customers to follow our social accounts on the spot.
Keep collected data clean and submit it on the cadence we set so it can feed our marketing programs.
Complete training to take reorders directly in the store on behalf of the brands.
Identify when a store is running low and place or prompt a reorder.
Earn a bonus for every qualifying order you take. The more you sell, the more you earn.