Field Marketing Manager

Axis Communications AB•Arlington, VA

9d•$120,000 - $125,000

About The Position

We’re looking for a Field Marketing Manager responsible for managing a Team responsible for developing and enhancing the Axis brand within industry and key customer segments and a specific geographic region. What you will do: Lead the development and execution of integrated marketing and demand generation strategies, including events, campaigns, advertising, training, and channel programs to drive strategic business growth. Align marketing initiatives with stakeholders and cross-functional teams across North America and global headquarters in Sweden. Manage and optimize the annual marketing budget, including OPEX and CAPEX, to meet financial and business objectives while maximizing ROI. Track and report marketing program ROI and key performance metrics to senior leadership, providing strategic insights and recommendations. Serve as a strategic partner to senior leaders in Sales, Business Development, and Marketing to assess needs and drive impactful marketing solutions. Direct, mentor, and develop the team, including Field Marketing Coordinators, Experience Center Coordinators, Technical Trainers, and Marketing Interns across multiple US offices. Act as a liaison for the business area and regional publications and advertising campaigns. Oversee marketing automation processes and analyze performance trends to enhance the effectiveness of campaigns and maintain brand alignment. Drive performance through clear communication of responsibilities and expectations, fostering a high-performing, growth-oriented team culture. Lead recruiting, onboarding, coaching, and performance management of team members to support both business goals and individual development. Conduct market research and competitive analysis to identify trends, customer needs, and emerging opportunities. Leverage data and marketing tools for planning, automation, and reporting, ensuring a data-driven approach to strategy and execution. Stay current with industry trends and best practices through continued learning, networking, and active participation in professional communities.

Requirements

Position requires a Bachelor’s degree (or equivalent foreign degree) in Marketing, Journalism, Communications, or a closely related field and 2 years of experience as a Communications or Marketing Manager.
Must also have 2 years of experience (which can have been gained concurrently with the primary experience requirement above) working with the following:
Customer relationship management (CRM) systems, specifically Salesforce.
Marketing automation and lead generation platforms, including Marketing Cloud Account Engagement (Pardot), iCapture, Eventbrite, and Envoy.
Project management tools including SharePoint and Workday.
Developing and executing channel marketing strategies.
Managing and optimizing marketing budget.
Using Microsoft 365 and Digital Asset Management (DAM) systems.
This position requires 50% domestic travel by air and car.

Responsibilities

Lead the development and execution of integrated marketing and demand generation strategies
Align marketing initiatives with stakeholders and cross-functional teams across North America and global headquarters in Sweden.
Manage and optimize the annual marketing budget, including OPEX and CAPEX, to meet financial and business objectives while maximizing ROI.
Track and report marketing program ROI and key performance metrics to senior leadership, providing strategic insights and recommendations.
Serve as a strategic partner to senior leaders in Sales, Business Development, and Marketing to assess needs and drive impactful marketing solutions.
Direct, mentor, and develop the team, including Field Marketing Coordinators, Experience Center Coordinators, Technical Trainers, and Marketing Interns across multiple US offices.
Act as a liaison for the business area and regional publications and advertising campaigns.
Oversee marketing automation processes and analyze performance trends to enhance the effectiveness of campaigns and maintain brand alignment.
Drive performance through clear communication of responsibilities and expectations, fostering a high-performing, growth-oriented team culture.
Lead recruiting, onboarding, coaching, and performance management of team members to support both business goals and individual development.
Conduct market research and competitive analysis to identify trends, customer needs, and emerging opportunities.
Leverage data and marketing tools for planning, automation, and reporting, ensuring a data-driven approach to strategy and execution.
Stay current with industry trends and best practices through continued learning, networking, and active participation in professional communities.