Field Marketing Manager (Plano, TX)

Ryan•Plano, TX

5d•Hybrid

About The Position

The Field Marketing Manager leads and oversees the development and execution of practice area specific marketing campaigns and programs to engage clients and prospects through various channels. In this role, the individual will be responsible for creating high-impact campaign and channel strategies based on business and audience priorities, needs, and challenges to drive revenue growth through optimal messaging, communications, and engagement with target audiences. A deep understanding of professional services buying processes and customer needs is essential to creating effective programs aligned to the sales cycle, cross-selling, client retention/expansion etc. This role will serve as the liaison between Marketing and client-facing practice and sales teams to ensure alignment of priorities, as well as monitor and report program performance. This role will also ensure that marketing and business development are aligned to maximize opportunities to drive increased conversion. This is a hybrid role based out of our Plano HQ, with an expectation of working onsite 1–2 days per week. Duties and responsibilities, as they align to Ryan’s Key Results People: Create a positive team member experience. Communicates and collaborates with marketing and practice colleagues to ensure standard practices and efficient information sharing across regions and practices. Client: Leads the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies. Works with practice to build specific marketing and sales collateral, presentations, and content that align with corporate brand standards. Analyzes performance and segments audiences for targeted outbound programs. Develops, maintains, and analyzes intelligence for current and prospective competitors. Recommends innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts. Value: Determines ideal channel mix, including content marketing, paid media, email, social, sponsorships/memberships and other relevant channels, working with digital, events and communication teams to maximize impact. Creates enticing, customer-centric messaging and campaign assets that communicate and differentiate Ryan’s value in target industries, segments, and regions. Manages the development, design, copywriting, and production of marketing content in collaboration with the creative team and agencies, including advertising, brochures, case studies, media, and other relevant assets. Leads activities and processes, including gathering, analyzing, and tracking campaign data and maintaining plans and priorities while working with internal stakeholders. Builds and maintains a robust internal communications plan, including internal emails, enablement, and sales support materials such sales sheets, webinars, tax alerts, etc. Develops and ensures consistent messaging and strategic positioning for all materials, event and campaign assets to deliver a recognizable and cohesive brand identity. Maintains a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization. Performs other duties as assigned.

Requirements

Bachelor’s degree (B.A., B.B.A., or B.S.) from a four-year college or university, preferably with a concentration in Business, Marketing or Communications and a minimum of 5 years related work experience.
Must be able to execute projects and responsibilities with minimal direction and be professional and articulate.
To perform this job successfully, an individual must have intermediate skills in Microsoft® Word, Excel, Outlook, PowerPoint, Marketing Automation Solutions (i.e. Pardot, Marketo, Eloqua, HubSpot), and some familiarity with tools like PowerBi, ClickUp, and SmartSheet.
Valid driver’s license required.

Responsibilities

Communicates and collaborates with marketing and practice colleagues to ensure standard practices and efficient information sharing across regions and practices.
Leads the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies.
Works with practice to build specific marketing and sales collateral, presentations, and content that align with corporate brand standards.
Analyzes performance and segments audiences for targeted outbound programs.
Develops, maintains, and analyzes intelligence for current and prospective competitors.
Recommends innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts.
Determines ideal channel mix, including content marketing, paid media, email, social, sponsorships/memberships and other relevant channels, working with digital, events and communication teams to maximize impact.
Creates enticing, customer-centric messaging and campaign assets that communicate and differentiate Ryan’s value in target industries, segments, and regions.
Manages the development, design, copywriting, and production of marketing content in collaboration with the creative team and agencies, including advertising, brochures, case studies, media, and other relevant assets.
Leads activities and processes, including gathering, analyzing, and tracking campaign data and maintaining plans and priorities while working with internal stakeholders.
Builds and maintains a robust internal communications plan, including internal emails, enablement, and sales support materials such sales sheets, webinars, tax alerts, etc.
Develops and ensures consistent messaging and strategic positioning for all materials, event and campaign assets to deliver a recognizable and cohesive brand identity.
Maintains a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization.
Performs other duties as assigned.