Field Marketing Manager - Urology

Boston Scientific•Chicago, IL
•$95,000 - $120,000

About The Position

Boston Scientific's Field Marketing Manager accelerates adoption of key products in the assigned region or geography through market development, patient awareness and education, and enabling patient access. The role works with key customers to position Boston Scientific as the partner of choice in assigned therapeutic categories by delivering localized marketing programs. The manager works closely with Territory and Regional Executives to execute marketing tactics that increase the number of patients treated with Boston Scientific therapies. Clinical case and operating room support is minimal. The position requires 75% travel.

Requirements

  • BA or BS degree.
  • Five years of experience in sales, account management, advertising/marketing, or promotions.
  • Proficiency with Microsoft Office programs, including Excel.
  • Excellent verbal communication skills.
  • Demonstrated business partnering skills.
  • Ability to build immediate rapport.
  • Detail-oriented with proven organizational ability.
  • Creative, persistent, analytical, and able to think outside the box.
  • Self-driven and able to work independently.
  • Ability to travel 75%.

Nice To Haves

  • Experience with sales and marketing databases.
  • Pharmaceutical sales and medical device experience.

Responsibilities

  • Increase referring physician and patient awareness of disease states and treatment options.
  • Identify local market opportunities to increase therapy and product awareness, including public relations, patient advocacy, and hospital marketing partnerships.
  • Conduct patient education seminars and community outreach programs.
  • Evaluate and implement co-marketing programs using approved guidelines.
  • Make patient advocates available for in-person and cloud visits and identify suitable advocates as needed.
  • Conduct in-office patient education tutorials.
  • Develop and implement targeted patient outreach initiatives.
  • Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians.
  • Enable patient access to the right implanter and address local market issues that limit access to trained implanters.
  • Recommend best practices to implanters to improve efficiency and patient care.
  • Share best practices with customers to improve practice efficiency and patient flow.
  • Increase awareness and acceptance of Boston Scientific Practice Management resources.
  • Share relevant non-clinical literature with prosthetic urologists.
  • Identify other areas where Boston Scientific should develop and share best practices that improve efficiency.
  • Partner closely with territory managers and region managers in assigned geographies.
  • Provide minimal clinical case and operating room support.

Benefits

  • Core and optional benefits are offered; details are available at www.bscbenefitsconnect.com.
  • Variable compensation governed by the Sales Incentive Compensation Plan, including certain annual non-discretionary incentives based on predetermined objectives.
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