Field Marketing Manager

Upside•Austin, TX

1d•$96,000 - $110,000•Hybrid

About The Position

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives. Our Field Marketing team is looking for a skilled driver of B2B event-based marketing campaigns that will measurably grow our merchant network. The ideal candidate will have experience in planning and implementing successful in-person field marketing activities, inclusive of trade shows, hosted events, and executive events, in order to help advance Enterprise and Mid-Market business development initiatives. This will involve planning and preparing phases, ensuring smooth execution during each event, and conducting thorough analysis and post-event evaluation against Field Marketing goals. Strategically decide how to show up in the market and target specific accounts to create meaningful and impactful experiences Build and implement marketing programs and initiatives, including hosted event experiences, conferences, and internal events Own event scheduling and logistics including sponsorships, space configuration, booth location, budgeting, production schedule, inventory, planning meetings, invitations, F&B, A/V, marketing materials, venue sourcing and contract payments Update and maintain event documents and presentations, including production schedules and supporting promotional materials and placements Cultivate positive relationships with internal collaborators to improve opportunities for marketing promotion and sales engagements Build relationships with vendors and associations to drive market penetration and brand positioning Source and negotiate pricing with vendors such as trade show associations, onsite facilities, installations, hotels, caterers, A/V vendors, and shipping

Requirements

3+ years of B2B marketing inclusive of event planning, budgeting, and, curating hosted event marketing experiences
Bachelor’s degree in Communications, Marketing, Hospitality or similar field
Proficiency in evolving campaigns based on performance data and comprehensive reports, feedback from sales, and industry and business knowledge
Exceptional customer service skills and ability to engage and educate diverse audiences
Ability to travel 30% for onsite event management and team gatherings

Responsibilities

Strategically decide how to show up in the market and target specific accounts to create meaningful and impactful experiences
Build and implement marketing programs and initiatives, including hosted event experiences, conferences, and internal events
Own event scheduling and logistics including sponsorships, space configuration, booth location, budgeting, production schedule, inventory, planning meetings, invitations, F&B, A/V, marketing materials, venue sourcing and contract payments
Update and maintain event documents and presentations, including production schedules and supporting promotional materials and placements
Cultivate positive relationships with internal collaborators to improve opportunities for marketing promotion and sales engagements
Build relationships with vendors and associations to drive market penetration and brand positioning
Source and negotiate pricing with vendors such as trade show associations, onsite facilities, installations, hotels, caterers, A/V vendors, and shipping