Field Marketing Manager

Pollo Campero • Chicago, IL

1d

About The Position

The Field Marketing Manager will execute marketing initiatives and tactical plans for a specific market’s trade areas based on sales goals and market specific sales needs.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communication or equivalent required
• 5+ years field marketing experience
• Experience in restaurant marketing required
• Background in retail promotional creation and execution required
• At least 50% time spent on field required
• Fluent in English and Spanish required

Responsibilities

• Execute national plans at the local market level with strategic grass root community.
• Develop and manage the execution of short-term local business plans (local store marketing) to build and maintain commercial relevance and achieve annual sales plans.
• Activities include, but are not limited to local promotions, partnerships, store communication and sales training).
• Support the execution and management of local store marketing budget to comply with budget parameters, focused around community traffic drivers, community partners and catering.
• Provide comprehensive sales analysis by channel, day part, menu family and day of the week to understand business performance and uncover opportunities.
• Become the eyes and ears of marketing team at the field level and support relevant local feedback to strengthen program and plan development.
• Become a critical partner to local Operations team in developing relevant plans to achieve business objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees