Field Marketing Manager

DuploCloud•San Francisco, CA

4h•Remote

About The Position

We're looking for a pipeline-obsessed Field Marketing Manager to own how we show up in the market with our target buyers, CTOs, Engineering leaders, and DevOps leaders at startups and SMB companies. This is a revenue-accountable role with a focus on high-level execution: deciding where we show up, how we engage our ICP before, during, and after every program, and whether the investment is generating a qualified pipeline. You'll work in a tight triangle with our Demand Generation and Alliances teams, and you'll be embedded with our sales team in pipeline reviews. If you're someone who measures success by booth aesthetics and swag quality, this isn't the right role. If you measure success by sourced and influenced pipeline, keep reading. You will be a strong fit for this role if you have experience …

Requirements

4–7 years of B2B field marketing experience, with at least 2 years owning pipeline targets in a revenue-accountable role
Demonstrated track record of building and scaling owned event programs (roundtables, executive dinners, regional field programs) not just managing third-party event logistics
Experience marketing to technical buyers at startups or SMB companies: CTOs, Engineering leaders, DevOps candidates who understand the startup buyer mindset strongly preferred
Strong analytical skills, you can build a pipeline coverage model, evaluate event ROI, and make budget decisions with data
Experience working in a tight sales-marketing partnership; comfortable in pipeline review meetings and deal conversations
Excellent project management and vendor management skills; can run multiple programs simultaneously without dropping details

Nice To Haves

Experience at a B2B SaaS or infrastructure company in the $15M–$75M ARR range
Familiarity with the DevOps/cloud infrastructure ecosystem: key events, communities, influencers, and media
Experience with AI-assisted marketing tooling and modern GTM tech stack (Salesforce, HubSpot or Marketo, Outreach or Salesloft, intent data platforms)
Experience building field programs in partnership with a channel/alliances team

Responsibilities

Field & Events Strategy
Owning and building an annual field marketing calendar aligned to quarterly pipeline targets and ICP density, prioritizing revenue impact over brand visibility
Evaluating, selecting, and managing participation in 3–5 high-value events annually, including startup and developer ecosystem events (e.g., SaaStr, Heavybit, CTO Craft, YC and accelerator events), and regional startup community events
Using performance data to assess event effectiveness and confidently deprioritizing or eliminating programs that do not drive meaningful pipeline
Managing relationships with event vendors, venues, and production partners to ensure high-quality execution
Owned Programs
Designing and executing executive-level programs such as CTO and Engineering leader roundtables, peer dinners, and community-driven working sessions that resonate with startup and SMB audiences
Building and scaling regional field programs in key metro markets in close partnership with Sales and Alliances teams
Structuring programs with clear first-party data capture strategies and defined follow-up motions to maximize pipeline creation
Pipeline Accountability
Owning and reporting on quarterly pipeline sourced and influenced targets tied to field marketing initiatives
Partnering with BDRs and AEs to develop pre-event ICP targeting strategies, including defined account lists and coordinated outreach plans
Ensuring timely and effective post-event follow-up in partnership with Sales, with a focus on pipeline creation within defined timelines
Maintaining accurate attribution and reporting for all field-sourced and field-influenced opportunities
Cross-Functional Collaboration
Partnering with Demand Generation to extend field programs into integrated, multi-channel campaigns and nurture strategies
Collaborating with Alliances to develop and execute co-marketing programs and partner-driven field initiatives
Equipping Sales teams with event briefings, target account lists, and structured follow-up playbooks to maximize conversion and pipeline impact