Field Marketing Manager - Salesforce Ecosystem Events

Valorx•Pleasanton, CA

21d•$70,000 - $80,000•Remote

About The Position

Valorx lets revenue teams work their Salesforce data the way they actually want to — in a spreadsheet. Fusion brings live Salesforce data into Excel; Wave delivers spreadsheet-grade grid editing in the browser and embedded inside Salesforce; and Valorx AI (launching January 2027) lets anyone ask their Salesforce data anything, in plain language, right where they work. Teams at companies like NVIDIA, Adobe, BP, and Qualcomm use Valorx to forecast, quote, and manage pipeline without fighting their CRM. You will own Valorx's global event engine end-to-end: a 15-event, 4-region Salesforce ecosystem calendar — Dreamforce and TDX in San Francisco; Agentforce World Tours including New York, Boston; plus Southeast Asia, and Sydney — and a monthly webinar program. The mandate: land new customer logos, and create new opportunities inside existing customer accounts. In a typical month you are negotiating one sponsorship contract, running a 6-week pre-event campaign for the next event, working the follow-up from the last one, and producing a webinar. The calendar is funded, the budget is approved, and the playbook is built — the function is new, and you are its first and only owner. You will be measured on pipeline progression and closed revenue, not on booths built or badges scanned.

Requirements

Owned 8+ sponsored B2B conference presences end-to-end: sourcing, contract negotiation, booth, staffing, pre-event campaign, on-site execution, and post-event follow-through.
Sourced $1M+ in event-driven pipeline in a single year, with a clear understanding of cost per lead, cost per meeting, and cost per opportunity per event.
Influenced or closed revenue traceable to events, with a clear story of the sales handoff.
Booked 15+ pre-booked meetings for a flagship event before doors opened, using target lists and outbound sequences with SDRs.
Developed and implemented a proven event-conversion methodology (pre-event/on-site/post-event system with a follow-up SLA measured in hours).
Operated a per-event ROI scorecard and made data-driven decisions to cut or upgrade sponsorships.
Experience working within the Salesforce ecosystem (Dreamforce, World Tours, AppExchange partner circuit), understanding sponsorship prospectuses, tiers, and lead-retrieval.
Proficiency in operating marketing stack tools like Marketo (or similar) and maintaining Salesforce campaign hygiene (UTMs, campaign codes, lead routing).
Ability to think like a seller and discuss events in terms of meetings, opportunities, and closed-won dollars.
Demonstrated ability to own and execute all aspects of an event independently.
Negotiation skills, treating sponsorship rate cards as opening offers.
Willingness to travel approximately 30%, including international trips.
US-based, remote with morning overlap with India team required.

Nice To Haves

Experience managing a team or directing an agency from a desk.
Event experience focused on logistics and vendor coordination executed against someone else's strategy.
Measuring event success in impressions, foot traffic, or badge-scan counts.
Discomfort with carrying a pipeline number or having a quarterly bonus tied to one.
Reliance on an events team, agency, or producer for execution.
Negotiating down travel requirements.

Responsibilities

Select, negotiate, and contract 12-15 Salesforce ecosystem sponsorships a year across four regions, within budget and against an ROI model.
Manage sponsorship sales open windows and submit applications on day one.
Execute 6-week pre-event demand generation campaigns including named-account lists, meeting-booking sequences with SDRs, geo-targeted ads, and executive dinners at flagships.
Engage existing customers by inviting them to booths, dinners, and webinars, and working with their AEs to turn attendance into expansion opportunities.
Oversee on-site event execution including booth operations, staffing, scan discipline with context notes, live Valorx AI demos, and same-hour hot-lead routing to sales.
Implement a follow-up system where every lead is nurtured within 48 hours, meetings are requested on hot leads, and AE handoffs have a 5-day first-touch rule.
Produce 8 webinars a year to anchor months without a physical event, in collaboration with the content team.
Develop and maintain a per-event ROI scorecard, making decisions on underperforming events or sponsorships.
Coordinate partner moments, including co-hosted dinners and joint webinars with Salesforce SI partners in each region.