Field Marketing Manager, Americas - Education

Flywire • Boston, MA

23d • $86,000 - $108,000 • Hybrid

About The Position

This role is for a hands-on marketer who can think strategically and execute flawlessly. You will build digital campaigns that generate pipeline and orchestrate events that deepen client engagement. You will partner closely with sales and cross-functional teams to deliver demand programs that generate leads, accelerate pipeline, and strengthen client relationships.

Requirements

• Experience in B2B demand generation and field marketing (SaaS or tech preferred)
• Track record of driving pipeline through both digital campaigns and events
• Strong knowledge of AI processes,marketing automation and CRM platforms (Marketo, HubSpot, Salesforce)
• Event marketing experience including planning, execution, and ROI reporting
• Data-driven mindset with ability to connect marketing activities to revenue
• Strong collaboration and project management skills

Responsibilities

• Design and execute integrated multi-channel campaigns across digital, ABM, content syndication, paid media, email, and social
• Partnering with RevOps optimize lead flow, nurture programs, and scoring models to drive high-quality opportunities
• Partner with Sales and RevOps to track pipeline impact, velocity, and ROI
• Continuously test and refine campaigns for improved performance
• Plan and deliver client-facing events, executive dinners, roundtables, and industry conferences that generate leads and accelerate deals
• Own regional field marketing strategy in partnership with sales leadership
• Leverage events for account engagement, cross-sell, and upsell opportunities
• Measure event ROI with clear metrics tied to pipeline influence
• Work with Product Marketing on messaging and content tailored to campaigns and events
• Align closely with Sales on account targeting, follow-up, and pipeline acceleration
• Manage budgets and ensure efficient use of resources across programs

Benefits

• Competitive compensation, including Restricted Stock Units
• Employee Stock Purchase Plan (ESPP)
• Flying Start - Our immersive Global Induction Program
• Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media
• Dynamic & Global Team (we have been collaborating virtually for years!)
• Wellbeing Programs (Mental Health, Wellness) with Global FlyMates
• Be a meaningful part in our success - every FlyMate makes an impact
• Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!
• Great Talent & Development Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees